Case of Study

Here it is another successful case of study produced by my favorite ad agency RENERAGE MARKETING. In previous posts we have mentioned the HSBC, hopefully you enjoy this piece of work.
You're walking around Manhattan during the 2003 US Open, wondering what was happening in the afternoon matches. Just then you spot an umpire's chair right in front of Grand Central Station, and hear a voice yell, "Agassi leads two sets to one." You smile. Someone runs over and hands you a Nike tennis ball. You smile again.
DEFINE THE CHALLENGE
To drive traffic to and increase sales at Niketown's Manhattan location, and create a buzz around Nike Tennis during the 2003 US Open.
CAPTURE THEIR ATTENTION
To showcase Nike's commitment to tennis, we unleashed teams of "Nike Tennis Players" to stage drills in crosswalks, do play-by-play of Open matches, and assist New Yorkers with opening hotel doors, hailing cabs and more.
Since it's not every day you see ball boys running across 42nd Street, the players drew a crowd. And lucky for these crowds, the players handed out Nike tennis balls and collateral that drove those crowds to Niketown for a chance to open a locker full of Nike Tennis gear. Once any member of a crowd went to Niketown, they had the opportunity to take a picture holding the U.S Open "cup" in front of a stadium graphic - and receive a refrigerator magnet of the photo as a keepsake.
This is exactly a clear example of how creative people work "Think outside of the box"

do you want go through ?

Most of the times i invest my time searching for new things related with visual arts but sometimes its worth to post things that were pioneers in the duty-task. This billboard apart was really important when was developed. Take in consideration the time when was done roughly 5 years and Grey Worldwide knew how to made the thing done. To begin with, the execution is marvelous, the idea catch exactly what they are trying to communicate.
Clever at first glance, but isn't lube more about the great sexual experience? Will women really like this? Just tossing it out for discussion

Piet Mondrian

The 20th century is distinguished in art history for one invention above all: abstraction. The Dutch artist Piet Mondrian (1872-1944) was a pioneer in this development. His reputation rests on about 250 abstract paintings dating from 1917 to 1944, a modest number for over 25 years of work. Each painting was worked and reworked, built layer by layer toward an equilibrium of form, color, and surface.
Mondrian named his style "neoplasticism." That is how he translated his own Dutch phrase nieuwe beelding, which also means "new form" or "new image." The style was based, he explained, on an absolute harmony of straight lines and pure colors underlying the visible world.By the end of 1920 he had invented neoplasticism, in which pure primary colors and black lines came together in a unity that was neither random nor systematic but intuitive. Composition with Blue, Black, Yellow, and Red shows Mondrian's typical balancing of large areas of "non-color" against smaller accents of color, producing a structure in which restless sliding is resolved in a stable whole.Space is no longer a background for depicted objects; instead, the entire painting is an object of its own. Mondrian painted on a tabletop, not an easel, and built his own frames out of narrow strips of wood set back slightly from the canvas surface "to bring the painting forward from the frame... to a more real existence," as he put it.

NOLITA

In this blog we have discussed some of the Oliveiro Toscani's campaigns like Benneton and the italian fashion brand. He now presents us another piece of work getting a powerful insightThe ad had start of Milan's fashion week, and was featured in a two-page center spread in the daily La Repubblica and other newspapers as well as on billboards around the country.
Toscani, best known for provocative ads for the Benetton clothing company featuring death row inmates and people dying of AIDS, was commissioned to shoot the ad by Flash&Partners, which puts out the fashion label Nolita.
"Toscani literally stripped his subject, to show everyone through this nude body the reality of this illness, which in the majority of cases is caused by stereotypes caused by the fashion world," Nolita said in a statement on its Web site.
The fashion industry has been in the spotlight about anorexia since the 2006 death of a 21-year-old Brazilian model who died from the eating disorder.
A fashion manifesto initiated by the Italian government and signed last year by representatives of the Italian fashion chamber called for regulations on age and weight for models participating in the myriad of fashion events held in this country year round.The subject of the Toscani photo, a 27-year-old French woman named Isabelle Caro, says on her blog that she is a comedian, and has suffered from anorexia since she was 13 because of a difficult childhood. She says she wants to get better because she loves life.Giorgio Armani, who presented his Spring-Summer 2008 show Monday, said the campaign - while using a "harsh and crude" image - was "correct, opportune," ANSA said.
There is no doubt Toscani is a master in advertising, the creations of this photographer are so insightful with a deeper connection with the audience like no one else

TAPE

We are starting the week and i wanted to come up with something new for the blog. This time im going to present you some really cool designers from my natal city (Mexico Shitty) . This guys are called Pulque & Revilox and own a very interesting blog, something i have never seen to be honestly. Basically the idea is just set up a design database where normal users can come to this blog and create a cool design in a TAPE, yes im not kidding you! . Apparently the process of designing your own tape seems pretty easy , you just have to select a certain image from the web and adapt it to the frame tape. The products( tapes) are not for lucrative purposes , its just for fun which i think its great.
You know when you find yourself surfing in the net sometimes you find things that are really worth it and this blog(TAPE) its one of those things!


As usual, you know i always post interesting things that can be applied to marketing. Of course this kind of design for tapes can be use for some alternative marketing. The sad thing is that the tape are not in the market anymore , or at least there is just a few people that still buy this thing. However this can be applied for another things related with music, like cds in order to promote a brand or a band. For example , we all know music industry is trying to reach new ways of promoting and selling their products like place bands in corn flakes or creating new sales channels in internet( ITunes, Blogs, Amazon) . But , i think this design can be very useful for marketers nowadays , its like another way to get a deeper impact or at least something different.

Retro shirts!

Here it is the next brand new shirt for cobrasnake. In past posts , i have showed to you some of his very first tshirts. Cobra Snake its a website in charge of take pics in hype parties where djs come and play . Some of the pics of this website cover events for I AM ROBOT, JUSTICE, DAFT PUNK and so many personalities in the underground movement. For another part, they develop some designs for tshirts, a lot of people is trying to get this t shirts for his unique design and funny images. I think the t shirts are so amazing, i like the drawings on it like old fashion with a different approach.
If you want to get some of this pics www.soldout. com its the to place to get them.

Old fashion bike

A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual . In terms of marketing , branding is all the effort you make to get a certain appeal of your brand in consumers mind. The action embrace several components like creative design, logotype and colors.
May be you are asking your self what does branding is related with Paul Frank, well this brand has an excellent branding by his appearance , logotype and cool association with the monkey. In my personal opinion , i think for a brand its mandatory to contain a cool branding, it makes the consumers wish your brand , wish that hype that everyone is talking about.
I was surfing through internet and i stop by in paul frank's website to see what they have there, for my surprise i saw this cool bicycle and i just cant wait to talk about it here. We all love bicycles, its good way to make some exercise and more with a good bicycle who makes u look good,it seems that the bicycle its like from the 60's .I think the price is pretty available for everyone. They are around 400 dollars.

PoP ArT

Is time for some art. The relevance the art into advertising is mandatory, millions of graphic designers are influenced in some many ways with arts. The visual statement is always going to be part of arts. As a lot of you folks im such a big fan of the movement of pop art. Roy Lichtenstein was the master of the stereotype, and the most sophisticated of the major Pop artists in terms of his analysis of visual convention and his ironic exploitation of past styles. The work for which he is now known was the product of a long apprenticeship.


Lichtenstein's development as a mature painter was marked by his propensity for working in successive series or thematic groups. The later groups tended to be interpretations and to some extent parodies of earlier Modernist styles - Cubism, Futurism and Surrealism. In the early 1980s Lichtenstein created sculptural maquettes constructed from flat shapes as three-dimensional graphic imitations of German Expressionist woodcuts. These, like his series of painted or sculpted brushstrokes of the 1980s, painstakingly created an ironic suggestion of spontaneity. In the late 1980s and early 1990s he returned to the use of Ben-Day dots in a new and refined application of his earlier style. Roy Lichtenstein died in September 1997. His paintings have marked some point in the pop art, so many artists in our century are very influenced by his work.

The Pop art culture is still connected very much to life in the Twenty First Century. Lichtenstein's work, as well as contemporaries such as Warhol hold relevance today and many of the messages portrayed can be directly linked to modern day life. An example of this continuing relevance is the use of Lichtenstein's and Warhol's images in U2's 1997, 1998 Pop Mart tour and an exibition in 2007

http://www.artchive.com/artchive/L/lichtenstein.html

BEST ALBUMS OF 2007

I know its a little bit early for this kind of things but i dont really care about it. Internet has brought too many possibilities to know different kind of music from al around the world. One of the core purposes of this blog is to show you good music , music that you will remember for a long time. Not the crappie things you listen in most of the normal radio stations and MTV. I know there is a lot of persons with different tastes and likes, but in my personal opinion since i was a little boy i always like to find different kind of music than the normal people.It's not the fact of being weird or alternative , the fact is just to listen groups that are good in terms of music, rhythm , instruments composition in order to create a good album .
Now im going to present what will everyone called as the best albums in the 2007 based in my criteria( i know a lot of people might be disagree or agree but i dont care). For people who is always reaching for music its quite difficult to select a chart of your favorite albums because of the amount of artist that you like. After one hour of selecting and dismissing some artists i came with the idea of doing two different charts of the best albums. The first chart will embrace indie music and the second one will be electronic or dance music. So here it is people, i would really like if some of you that might have discrepancies with the chart mention something.

TOP 10 INDIE MUSIC ALBUMS 2007

1.Artic Monkeys- Favorite worst nightmare
2.The Klaxons-Myths of the near future
3.Radiohead- In rainbows
4.LCD soundsystem- Sound of Silver
5.Arcade Fire-Neon Bible
6.The Rapture- Pieces of the people we love
7.Reverend and the makers-The state of the things
8.Silversun Pickups-Canvas
9.Cafe Tacvba-Si No
10.Air-Pocket Symphony



TOP 5 ELECTRONIC MUSIC ALBUMS 2007

1.Simian Mobile Disco-Attack decay sustain release
2.Justice- †
3.Midnight Juggernauts- Midnight Juggernauts Enhanced
4.MSTRKRFT- Work on you
5.Chromeo- She's in control

CALVIN KLEIN LIVE BILLBOARDS

There is a lot of places in the world where the concentration of people is remarking. Marketers take approach of this kind of places to integrate different media to conduct a message. Times Square is one of those places that has the ability to gather millions of tourists, citizens etc. The only problem to buy an space in this place is the the amazing transit of advertising that you cant even focus in one specifically , its almost impossible to stand out in the cacophony. Even though Calvin Klein knew that launching a normal campaign will going to be useless. However they developed this live billboards right in the middle . It was only live for one day this summer, it garnered media attention in 15 countries , 100,000 visitors to the campaign's microsite and 20,000 street team sample packs gone by mid-day and another 20,000 but day's end, netted three times normal sales for CK One at the nearby Macy's Herald Square location.

ART-VERTISING

STORKER PROJECT is a species propagation movement by STORKER seeking to incite select individuals from the public at large, perhaps you. This can be what is call "street installations" , the artists commit meetings or place several instruments around a certain area to transmit a core message. The purpose of this post is to show how advertising can be seen from the artistic point of view and still working effectively according the objectives. The implementation of art in advertising is an excellent way for create a good impression , the audience is taken from a different approach.
Guerilla advertising takes approach of all the factors previously mentioned, is a new ramification that agencies and clients are starting to seeking. Less budget, creative strategies deeper impact are some of the advantages of this new rebel way of doing marketing. This blog embrace and support all of the alternative ways to create marketing in an cost effective way. Reach for some ways to have a different impact that will give your organization a difference in the daily competition.
In my personal opinion i think an advertiser have to contain a little artist inside of the person because both can send perfectly a core message and remembering the brand in their minds from another perspective .




Mark Jenkins (b. 1970) is an American artist most widely known for the street installations he creates using packing tape. His work has been featured in various newspapers and magazines including Time Out: New York, The Washington Post, The Independent, the book Hidden Track: How Visual Culture is Going Places, and on the street art blog Wooster Collective. He has shown indoors in galleries in the U.S., Europe and Brazil and is represented by Lazarides gallery in London. He maintains the website tapesculpture.org and teaches his tape casting process in workshops in the cities he visits. He was born in Fairfax, VA and currently lives in Washington DC.
Sometimes i like to post some things in this blog relevant to artistic things. The focus of all visual arts have to come together into a play in advertising. All of them can be embrace to work with some creative strategy in order to work together.

RETRO GLASSES

it seems that everything is going all the way around! I am not complaining about it, its just so impressive how trends in fashion, music, design are going backwards . I know there still a lot of fashion designers that create and innovate new things but in another hand the 90's are coming to stay a long time. To be completely honestly i am not disagree with this new trends in fashion, Who dont like 80's or 90's, i do! Thats certainty one of the main reason designers are catching up some 90's style.



In think these pair of sunglasses are great, i cant wait to have them. For another part i think designers most innovate with new and trendy designs that create a cut off in the fashion industry. Its ok to take some examples or references from the past but it will be better to take those examples and modify them in a way that will evolve as a innovative
Anyway , the important thing is that they are amazing and available in http://www.retrosuperfuture.com.
It seems that the classics wayfarer are kind of a normal ones now, try to flip your style adding some color on you. In my personal experience when i was about to bought a pair of sunglasses orange last year i was kind of afraid, you know like it will be a problem matching colors with your clothes and stuff but nahhhh who cares , you wearing a cool sunglasses dont give a @#$@#%#$

GUERILLA FOR DULCOLAX

For those persons who dont know what Delcolax is? Well is the no.1 laxative in the world( the top mind). They were trying to repositionate the brand in consumer's mind with an innovative strategy for advertising. One of the main challenges of Euro RSCG Germany was to increase the sales for this product because the german citizens were in a strict diet and they where trying to let them know that the product have helped millions of persons. The tube was placed strictly in front of drug stores in order to create a certain awareness in consumers when they were trying to go to the drug store.


I think its an excellent strategy for this kind of product. Also the execution is pretty funny and send a clear message to the audience to produce a raise in the awareness

AQUA-GLADE

Some people say that an image worth more than thousand words.I really believe it!
When i saw this print ads a lot of things cross for my mind. I think one of the most challenges for advertisers is when they are trying to send a clear message for an unusual product. For an ad agency side you know aqua-glide is a lubricant , you know what is the function of it, you know what is the purpose of using it, what you (most of the times) dont know is how to send a clear message that recall some attributes of the product in order to increase sales volume. I think in this case this ad agency showed who a good idea has to be exploded. Of course , it might be some people that would say this print ad is disgusting , but i dont see how you can relate this product to another thing and still sending the attribute of what will do.

Judge by your own, i know you people like this kind of things and thats why i just have the pleasure to show it to you.

MARKETING VS REALITY

TACO BELL NACHOS





BEEF CHEDAR