THE MASTER OF ILLUSION!

So many cool photographers had merge from this new hype movement of artist. Some of them pretty surreal and some of them down to earth type of thing. This time im introducing the responsible of making look art as a new expression of unbelievable . This young artist Li Wei from beijing have become very famous for the unique style of catching attention with his FALLS , series which show the artist with his head and chest embedded into the ground. So many people asked themselves how in the hell this guy produce the photographies. His work its a clear example of innovation and creativity. Li Wei declare that the pics are not the result of a computer montages .

ASICS VENDING MACHINE

The term point of purchase usually refers to the industry concerned with customer behavior at the location of the purchase decision. POP is considered one of the most important aspects of advertising and merchandising. It is believed that the most critical time to influence buyer behavior is when they have money in hand.
Points of purchase displays (or POP displays) include merchandising of all sorts, including kiosks, cardboard cutouts, signage, and end caps. Digital signage is being used more and more for pop displays due to its unique ability to seize attention at the critical time. With interactive features and sensors, digital signage can deliver messaging increasingly tailored for the immediate audience.
How many times we have seen tons of vending machines in the streets, so many products tailored and available for the consumers, but what about this vending machine by Asics. To be honestly i've never seen something like this, i would come up with this idea in my life. Clearly a good example of how to push up the merchandise to the consumers. Of course the allocation of the vending machines have to come with a huge marketing research in order to put this vending machines in influence zone where the people are willing and available to purchase the tennis at the street

THE EXPRESSION OF DEATH THROUGH THE EYES OF DANIELA EDBURG

According to Wikipedia, DEATH is the end of the life of a biological organism. Death may refer to the end of life as either an event or condition.[1] Many factors can cause or contribute to an organism's death, including predation, disease, habitat destruction, senescence, malnutrition and accidents or physical injury. The principal causes of human death in developed countries are diseases related to aging.[1] Traditions and beliefs related to death are an important part of human culture, and central to many religions. In medicine, biological details and definitions of death have become increasingly complicated as technology advances. Death can be caused naturally, or sometimes by such things as violence or diseases.
Daniela Edburg represents in an ideological type of way the death , she reprents this statement through photographs. An unconventional way to catch those moments where people are already death. The people in the photographs are not clearly death is just the imagination of this creative artist. Another interesting fact is that all of pictures contain persons death for any type of massive products sucha as shampoo, nutella , etc..
Check out this pics , they are really worth it , plus the work done in terms of pixels are really good. I left you with the most recent work of this controversial artist

PROMOTION FOR A TERROR MOVIE

I just dont have words for this installation. It goes direct to the consumers in an alternative point of purchase. The installation take place in the bathrooms at the movie place. You go to wash your hands or take lick before you get inside of the movie and suddenly you in the middle of a terror movie. Awesome installation, all of the people have been talking about this alternative use of advertising. The question is , do this strategy will have the same impact here in Mexico , I dont think so!!

I WANT TO RIDE YOU!!!

Oh Sweden, Sweden, Sweden. A first class country with a clean nice capital , good mountains to sky during the winter, a lot of cold (i mean it) and one most beautiful girls in the world. This country had brought so many things to the world, including the the best store to buy products for the house, im talking about the corporation call IKEA. If this store don't ring a bell in your head, IKEA has a wide variety of good products for the house ,plus the products are so cheap with an incredible design. IKEA its present in a lot of places in world, unfortunately its not in Mexico , but i think it will be a good idea to set up one here in Mexico city.
After a little beat of history of IKEA, im going to introduce a really good campaign for IKEA. The campaign is based in one of the monorails in Sweden, where originally the store is from. Basically what IKEA did is to decorate with furniture the whole Kobe portliner monorail . The redecorated train, which features a colorful exterior, bright upholstery and curtains, will carry passengers until May 6.

NEW JUSTICE MERCHANDISING!!!

In one fo the last post since the beginning of this blog , i posted the very first Justice t-shirts. I knew the crew from Ed banger had to come up with another merchandising for the greatest french duo. You know the classical way of look from Gaspard Augé and Xavier De Rosnay. Every time they play in a single club they have the same appereance of a dirty french guy with a good look. Well, now the fans can wear or have the same exact look. Surface in the air has just launched a limited edition of the same jacket and black pants . As i said before its limited edition , there are three type of jackets (150 pieces each of them) and two type of pants. They will be available since June in Paris and Brazil.

HOTTEST TATTO ARTIST!!!!

We all know the huge success that Miami Ink have made in Tv. Millions of viewers support and see this program all around the world. A simple idea to cut through into television. A few years ago , Kat Born D born in Monterrey, Nuevo Leon, Mexico, Von D moved to the United States when she was four, settling in Colton, California[1] Her father René von Drachenberg is of German descent and her mother, Sylvia Galeano has Spanish-Italian roots, but were both born in Argentina[2][3]. She speaks fluent Spanish and English.
Growing up in the Inland Empire, she made her first tattoo at age 14, a logo of the rock band Misfits.[5] In early 1996, her friends asked her to pick up the machine and work on them (her first effort was a Misfits skull with a homemade rig). In 1998, she began working in her first professional shop, Sin City Tattoo. This was a great period of growth in her work and led to her eventually moving to True Tattoo for a chance to work with Clay Decker and Chris Garver. This afforded her the opportunity to live and work in Hollywood, Los Angeles.[6] While working at True Tatto, Von D met her ex-husband, Oliver Peck, and occasionally worked at his tattoo shop "Elm Street Tattoo" in Dallas, Texas.
Besides her tattoo career, Von D has also appeared in a version of HIM's music video for "Killing Loneliness". She has appeared on such shows as Tom Green's House Tonight, Late Night with David Letterman, Jimmy Kimmel Live, and The Ellen Degeneres Show.
She is also sponsored by the soda company Jones Soda [8] and has worked with Vitamin Angels, a non-profit organization that fights child blindness caused by vitamin deficiencies.
Kat Von D has collaborated with professional skaters Bam Margera, Chad Muska, and Mike Vallely on their new skateboard deck graphics.
Kat Von D started Musink, which is a collaboration between famous bands and tattooers alike. In February 2008 Musink opened for the first time at the Orange County fairgrounds.

MARKETING SENSORIAL!!

Its amazing how marketers are looking for alternative ways to send a core message. New channels to distribute the message and marketers are approaching those , to create an unusual advertising campaign with different touch. In this occasion Ogilvy , one of the best advertising agencies in the world use Marketing Sensorial to increase the awareness of the brand in South Africa. They use as a tool in bus stops, red bulbs projecting a sense of heat in the cabin for winter season. This strategy match perfectly the main attribute of Tabasco Hot sauce. According the given data, 91% of the people surveyed after they were exposed to the advertisement notice the brand, plus a cut off the price of the product produce an increase of 13% of the sales in the first term of the year.

ADVERTISING THAT SHOCKS YOUR BRAIN

Shockvertising is the use of shocking images and/or scenes to advertise something. It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" a public policy issue, goods, or services. Shockvertising is a portmanteau of shocking and advertising.
advertising agencies who design these ads, it has been noted that they are no more taboo-violating than reality television, and often work to sell the product being publicized. Furthermore, not-for-profits or NGOs often need to go to the extremes of activism

OUTDOOR ADVERTISING !!!

Once again another execution by another university. This time we are talking about Advertising School: Savannah College of Art & Design, Savannah, USA. In a difficult and risky attempt to advertise Power Gym , the students from this institution didi a very good job to crack out the idea. The exposition of this advertisement is very good for the population , they inmediatly notice the ambient, but the real question is do they will understand a normal person the ad?

YOU-TUBE INSIGHTS

We are living a time of change, in this exhausting race of improvements and innovation day by day one new thing come up .It is amazing in this information revolution (internet) to see the new things and trends that are happening around the world.
We all know the huge success that you-tube has on the net, pretty much we are talking about of one of the biggest profitable business in the history considering that the project of this page was developed by two nerds back in the university .
For marketers, internet has brought so many useful tools to discover where , how and when the people enter to a site. This information is critical for e-marketers because based on this info they know exactly where to advertise a product depending in the consumers. You-Tube has come with a bran new tools which was launched yesterday, will let anyone with a YouTube account see where the viewers are watching from geographically and track how they found the video. right now a user can actually see how many views a video has received , how many comments and how many people linked the video to another address . YouTube’s usage analytics tool will offer even more, allowing anyone with an account to see where the viewers are geographically as well as be able to track the source from which they found the video. Being able to track back lets video creators see where they get the most exposure.

DR. ROMANELLI-BRAND EMBASSADOR

We have mentioned several times the fashion store Colette where all the hype people of Europe(mostly French artists and celebrities) go and buy expensive clothes.I want to show an artist called Darren Romanelli who was discovered by the artist and rapper Jay-Z.
He takes the old-school clothes and make them cool again. Under the umbrella of his aptly entitled label, Dr. Romanelli, the Los Angeles-based designer doctors everything from vintage military bombers to vinyl toys. Whether Romanelli is customizing Converse, cutting up Nike jackets and sewing them back together, or morphing Looney Tunes characters into scissor-wielding deviants, he makes certain the result is unique. In the midst of wrapping up a new crop of collaborations, the Doc clues us in on what he’s prescribing for fall.
Dr Romanelli did again, this time he strike colette with a huge special edition converse. A lot of arttist have named him Brand ambassador and he certainly is, because this gigantic shoe is an attempt to create awareness in the audience about his shoes. Excellent strategy, there is no doubt that this guy know exactly how to play with promotion

FIRST IMPRESSION COUNTS DOUBLE

We all know the quote saying that first impression last impression. But what about when you are have a business and the first thing is you want to differentiate your business from the competitors and get a new fresh impression . The creation of a creative business card is a must that can give your firm a differentiation. In this case its just brilliant and challenging the execution from the part the ad agency, it just go directly to the point of the message and transmit a different point of view of the business to the clients.

LIVING THE SMALL WORLD

We use to play with this cars when we where young, in fact i used to love this cars. Now its a totally different story in the toy market than it used. Micro machines lost a lot of market during the 20th century. In order to repositionate the brand and raise the awareness in the audience, the ad agency developed what it is supposed to be a small world for this toys. Basically they collocate in the side walks certain parking lots for micromachines cars.

THE HIDDEN SECRET OF UNDERCOVER MARKETING

In this time so many alternative ways of doing marketing have become like guerilla marketing, ambient marketing , hidden marketing, neuromakerting, and we can go on with more. But what's the real deal to conduct a good sale. So many efforts from the marketing department are developed in order to accomplish a certain goal. Which one would be the most effective in this new wave of doing marketing? Depends tho , in your objetives. However a good marketing plan rely in a cost effective marketing strategy. This time we will talk about undercover marketing (also known as buzz marketing, stealth marketing, or by its detractors roach baiting) is a subset of guerrilla marketing where consumers do not realize they are being marketed to. For example, a marketing company might pay an actor or socially adept person to use a certain product
visibly and convincingly in locations where target consumers congregate. While there, the actor will also talk up their product to people they befriend in that location, even handing out samples if it is economically feasible. The actor will often be able to sell consumers on their product without those consumers even realizing that they are being marketed to.



The goal of any undercover campaign is to generate buzz. Spontaneous word of mouth, or buzz, is free, can reach consumers isolated from all other media, and unlike conventional media, consumers tend to trust it. Marketers find it very hard to predict buzz let alone generate it on demand. However, when it works, undercover marketing does exactly that: an ideal consumer from the example above will not only begin using that product themselves, but will also tell their friends about it, inciting a planned viral marketing campaign that looks spontaneous. Financial risk here is relatively small because such marketing approach requires fewer expenses and is usually more cost-effective as well. Undercover marketing is used when traditional marketing techniques have been exhausted and investors are looking for a new effective solution for their marketing needs.

It is the consumer's sense that this recommendation was spontaneous and unsolicited, and the resulting feeling that "one good turn deserves another", that drives the buzz. So, the "bought and paid for" aspect of the transaction must remain hidden. Overall, the person doing the marketing must look and sound like a peer of their target audience without any ulterior motive for endorsing the product—employees of the company cannot do undercover marketing, nor can celebrities (except possibly to other celebrities).

KITSUNE STORE: THE NEW FACE OF BUSINESS

Imagine launching a brand that you could wear but also listen to. That's what several new groups of like-minded creative friends are doing to break into the business of style. Of course, it requires nights and weekends. This may sound like a recipe for a Woody Allen disaster comedy, but it's turning out to be one of the most interesting trends in creative start-ups.
Traditionally, successful fashion brands rely on a dynamic duo, the designer and a business partner - think Yves Saint Laurent and Pierre Bergé devoted to turning out luxurious and creative clothes while adding lucrative spinoffs along the way: bags, eyewear, watches, fragrance and on and on. Until now, fashion has been dominated by specialists who devote full time to producing clothes.
Today, however, it's no longer necessary to put all your eggs in one basket. A fashion brand can be launched by a creative collective involved in several other fields.
It's amazing who a record label such as an alternative as Kitsune, doing this kind of fancy but trendy design of clothing. The fashion designers are taken the things to a new level in music business. The clothes are simply memorable and stylish with a twist of snob touch type of thing. If you want to check the summer collection , just go to direct to the kitsune store online.

INTRODUCING MARCOS LOPEZ

I like to show you new trends in visual arts , but i was thinking the other day that i was thinking that all of my efforts focused just in advertisements and music. However , i know that advertising implied so many topics related with visual arts such as art, photography, design , etc. Well this time i will focus more in just photography. I would like you to introduce an amazing artist and photographer. Here in latin america is well known that Argentinians are really good for visual arts. In fact here in Mexico city most of the agencies of advertising and produce houses are full of Argentinians. But im not going to switch the topic, lets cut the chase and introduce this Argentinian Marcos Lopez that create a new wave called "LATIN POP" . If you are just wondering , what the hell is this thing?
Well, he certainly focus in traditional things or iconic statements in Latin America of the daily day , such as traditions , brands , costumes, in order to capture those moments and do as critic to the society.
For another part he has made also some advertising for brands like marithe francois girbaud . One thing that is pretty notable in his kind of pictures using controversy , is the direct influence of one of the greatest advertiser Oliviero Toscani.

PIERRE HARDY MEETS KITSUNE

Who is pierre hardy, well if you havent heard of him , get update. He is part of this whole artist movement of paris. He is an incredible artist who make some visuals and desing a really kick ass shoes. Kitsune, one of the best record labels also from paris( i showed them in one of the last post) ask to pierre hardy to desing some shoes for kistune merchandising. Basically what it happens here, is that the record label took some of the shoes from this artist and play with different colors to give a kitsune touch. If you want to buy them , you can go directly to kitsune's website or either collete.

SOUCE MAGGY AMBIENT ADVERTISING

I wanted to highlight this marketing strategy in Venezuela because i think this pictures shows so many thing that are happening in advertising right now. First, it explains that every single place, is available for advertising purposes. For the people who live here in Latin America , you are immediately going to notice that this type of houses(normally with poor people)are small houses pretty tight that normally are located in mountains. This place is exactly a mountain in Caracas and is exactly outside of a tunnel that has a lot of transit, so sauce Maggy took this to approach and expose his brand in this type of houses. Second, we see here in Mexico a lot of brands that expose their brands in several houses , but i've never seen a group of houses together advertising a brand. Without a doubt its pretty creative this strategy.

SEBASTIAN SHIRT

We all know the huge success that EdBanger has made in the last year, introducing amazing artist, incredible design of the music label and all the merchandising of bands like justice and chromeo. The impressive thing is how they make profit with the shirts of justice . The items had become so famous and fashionable that so many artists want these shirts, in fact the price ( 100 dlls) is too expensive for a shirt like that. I know that the design is innovative and so particular , but c'mon we are taking about a shirt.
Anyway , i wanted to highlight this shirt because i knew that the intelligent crew of this record label were going to come up with new shirt. This year its time of Sebastian t shirt another formant member of the Ed banger crew . The design of this artist for their music was this typical face on it, i like the design of the face , its pretty emblematic and fashionable.
As all of the merchandising of Ed Banger , its available through COLETTE store in the middle of Paris or if you cant make it all the way to paris you can buy it in www.soldout.com for the minimum amount of (80 euros)