Under the same platform of "Mixing is good" the agency Euro RSCG did a TVC called Collage and it was filmed at Montevideo . The theme or creative idea is getting a deeper connection between the beverage and the consumer. The commercial will be in the cinemas and open TV.
The production really get the creative idea of what they are trying to create with the communication. I think its pretty good.
Showing posts with label alcohol campaign. Show all posts
Showing posts with label alcohol campaign. Show all posts
Thursday, October 9, 2008
Wednesday, January 30, 2008
DONT DRINK AND DRIVE!
This is a perfect example of how industrial design come into play with advertising!
To create awareness in the audience the ad agency made a physic sculpture of a man inside of a pint of beer. the activation was released in different expos around Uk with a similar topic like prevention, social marketing and the famous program of "Dont drink and drive" .
The message they were trying to send is that you can get into jail for drinking and driving. In my personal opinion i love when advertiser take approach of sculptures in different places to raise the awareness.
I have just a few question to ask about this strategy: How aggressive you have to be in social advertising to create a good impact in the audience? How can this affect consumers mind? Do this really going to change the behavior in the people?
To create awareness in the audience the ad agency made a physic sculpture of a man inside of a pint of beer. the activation was released in different expos around Uk with a similar topic like prevention, social marketing and the famous program of "Dont drink and drive" .
The message they were trying to send is that you can get into jail for drinking and driving. In my personal opinion i love when advertiser take approach of sculptures in different places to raise the awareness.
I have just a few question to ask about this strategy: How aggressive you have to be in social advertising to create a good impact in the audience? How can this affect consumers mind? Do this really going to change the behavior in the people?
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