Showing posts with label media advertising. Show all posts
Showing posts with label media advertising. Show all posts
Tuesday, June 23, 2009
Tuesday, October 7, 2008
YOU´LL NOT GET CANCER
A guerilla campaign in order to promote Nivea Sun Range. This strategy took place the last summer in Dubai. They placed 50 see through umbrellas for free. The people were curious about what the umbrella was about. Prtty unique piece! The copy was Nivea Sun-all the protection you need
Sunday, August 17, 2008
BIG BOOOOOOOOBBBBSSSSSS!
The are several global campaigns you can recognize at the moment you see them! The big idea is so hard deep that the target click immediately. There is something really truth in advertising, in order to transmit a message you have to really dig into one big idea. An idea that you can manipulate , an idea you play across several media and an idea you can renovate through the passing time. There is a good example here, Wonder Bra a global brand for BRA'S communicate just only one BIG BIG BIG idea "BIG BOOBBS" . C'mon which girl dont want to increase the size of their boobs, all of them!!!! Thats one of the many reasons this ad campaign has been so successful.
I love the things WONDER BRA does, its just amazing how they play with media , and this execution is just brilliant, it really communicate the functional and emotional benefit.
I love the things WONDER BRA does, its just amazing how they play with media , and this execution is just brilliant, it really communicate the functional and emotional benefit.
Tuesday, May 20, 2008
CYBER-BUILDINGS
Fresh stuff for a new minds, that's what is all about this blog fellas. This time im bringing this new media buildings based in the middle of Hong Kong. The responsible for the design of the cyber building is James Law Cybertecture International Ltd.
Technology in every single thing we use now a days its playing a really big roll in our live, every incorporation of tech in our live simply make the things more useful or with a specific use. This buildings clearly are going to be a new way to promote several brand in the Asia continent. Imagine the huge exposure of your brand in this type of buildings , millions of users crossing by seeing your brand. Clearly a innovative and new way of doing advertising.I leave you here guys with some pics to see what this thing is all about. I just have some question that pop up in mind. Do the advertising in this cyber buildings will only be available in the night time? Do this buildings will replace outdoor at the high ways?
Technology in every single thing we use now a days its playing a really big roll in our live, every incorporation of tech in our live simply make the things more useful or with a specific use. This buildings clearly are going to be a new way to promote several brand in the Asia continent. Imagine the huge exposure of your brand in this type of buildings , millions of users crossing by seeing your brand. Clearly a innovative and new way of doing advertising.I leave you here guys with some pics to see what this thing is all about. I just have some question that pop up in mind. Do the advertising in this cyber buildings will only be available in the night time? Do this buildings will replace outdoor at the high ways?
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