RAY BAN VIRAL

RAY BAN COLORIZE

WAYFARER HITS AGAIN

Its been a while since Ray Ban is doing this unusual type of advertising. Some people say its some viral marketing. Certain videos presenting different situations where the characters are using ray ban sunglasses. Well, this wont be exception, in a controversial type of video , ray ban is promoting themselves.
Cool strategy

WAYFARER GOES VIRAL

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. This is a perfect exaomple of how Ray Ban is doing this type of marketing, they never tell you the brand but you´ll notice it.