GETTING THE DOUBLE SENSE!

Very clever print ads! As you can see the way of Creatives playing both meanings really work well. The ad make you stop for a second and think whats behind it. The knowledge of how to allocate the items and the way of how Creatives associate produce an incredible result.

In anothe words , this type of ads are not coincidence , the creative team do it on purpose.Most of the times this is an excellent way of producing word of mouth type of advertising. Creatives reach a way of combining items and give them a new hole purpose. I leave you with this two pieces. Hope you like them

FITNESS AD CAMPAIGN

The Equinox campaign was developed at Fallon, Minneapolis by executive creative director Al Kelly, group creative director/art director Hans Hansen, group creative director/copywriter Eric Sorenson, creative director Mike GIbbs, art director Daniel Burke, copywriter Roberto Lastra, with fashion photographer and director Ellen von Unwerth.
The latest in buzzworthy ads is the new Equinox Fitness ad campaign, “Happily Ever.” One image features a group of nuns (one revealing a sexy garter!) sketching a still life portrait of a very chiseled, naked model who looks much like Michelangelo’s David. Judging by their facial expressions, they’re quite amused by the features of their manly muse.

What does Equinox have to say?
“Our ad campaigns are based on personal motivation and fantasy and throughout history the body has been considered a form of art.”