NEW IPODS!

Apple presented this morning in San Francisco a new line for Ipods in all of their models, beginning with Ipod Classic which will offer more capacity from 80 to 120 gb for $249 dlls
The new Ipod nano comes back to the regular format which reminds of to the second generation but with a new platform. Beginning with a larger screen to see fullscreen booklets.Very similar of what we can do in the ipod touch . The new ipod nano has a battery that can handle more than 24 hours of music and 4 of video.

#WE CAN EXPLAIN#

Science World British Columbia is a non-profit organization which engages British Columbians in science and inspires future science and technology leadership throughout our province.
In fact when I was studying abroad in Vancouver i had the chance to visit the last exhibition "Human Body" , it was pretty amazing to be honestly. The whole Science world is really amazing how they explain scientific things so easily to understand , plus the explanation is through comic things.
Under the selling line "We can explain" , the advertising agency developed several ambient installations around British Columbia. The concept is one of those Big Ideas you can exploit and generate several media installations. The ad agency certainly did that!

YOUR MOUTH SMELLS LIKE CRAP!

Lets face it , the world is changing an so do the businesses. In an industry like advertising where the ideas become the most important thing, its mandatory to keep innovating and be aware of what the people is doing around the world. In the last 5 year we have seen so many new media in advertising, some people create new media and others just recycle that idea and adapt it to their BIG IDEA!
A sewer is common media advertiser use to expose advertising in the streets. But i this case ORBIT showed pretty well a core attribute of their product through a sewer. Plus the cartoon is really funny and catch your attention. I hope you like it!

INTRODUCING GARY FERNANDEZ

Fernandez is a spanish illustator and graphic designer that is becoming really huge in advertising. Now she moved to the beatiful British columbia where her list of clients range from advertising agencies like DDB, McCann Erickson, JWT and Grey to superbrands such as Coca Cola, Nokia and Camel. If you take a closer look to their graphics it will ring a bell inmeadiatly because he has work also for brands like Coca Cola and Nokia

INTRODUCING NEON NEON!

Neon Neon is a collaborative project from producer Boom Bip and Gruff Rhys, who is best known as the frontman for Welsh rock band Super Furry Animals. They began work on the project in October 2006 originally under the moniker Delorean . In March 2008 the duo, by now calling themselves Neon Neon, released a full-length album entitled Stainless Style to generally positive reviews and earned a nomination for the 2008 Mercury Music Prize

BANSKY DID IT AGAIN

We have mentioned before in this blog this high-class artist. This time he is commemorating the three-year anniversary of Hurricane Katrina with some of their work in the streets. This artist has chosen ruins of the lower ninth ward in New Orleans
Said Banksy of the operation, “Three years after Katrina I wanted to make a statement about the state of the clean-up operation,” and attested that the city’s levee wall offered “the best painting surface in

THRILLER BY AXE

When someone ask me , which campaign is your favorite one, i always say Axe. Its just amazing the personality and uniqueness that ad agencies worldwidely have created. This TVC is no the expection . In order to launch the new product Axe day and Axe night , the Ad Agency Vegaolmosponce made a spot runned by Hernán Ibarra, Walter Aregger y Hernán Ponce.

The video is like a thriller that keeps the viewer stick until the end comes out. At the begginning of the story you dont understand why the post its are there but at the end the TVC reveal the cause of it. The copy is "Uno es apto para todo el público. El otro no".

INROCKUPTIBLES MAGANIZE

I just love every single part of these prints, Argentina is always surprising with the type of thinking in advertising. They literally "think outside of the box". The copy relies in “A magazine about music, movies, books, etc.”

Advertising Agency: DDB, Buenos Aires, Argentina
Executive Creative Directors: Hernan Jauregui, Pablo Battle
Creative Directors: Mariano Jeger, Felipe Vieyra
Copywriter: Nicolas Chiesa
Art Director: Nicolas Chusarolo
Photographer: Juansalvarredy
Illustrator: Copypaste
Account Supervisor: Diego Blanco
Advertiser’s Supervisor: Carlos Taran

ANDY WARHOL IN THE HOUSE

In order to promote an exhibition of a gallery of Andy Warhol , marketing services provide an unusual way of promote it. They literally place recognized Iconic Cambells Cans making a form as a colum of the museum .It really catch the atention of viewers. Plus you can see it from a really long distance making curiosity statement , once you are near you can really see what the whole deal is about.
Its really good that several bussinesses are doing alternative things to promote their brands and services. In this case a museum is doing it , which is really rare, you might think a museum is more by the book kind of thing, but this example really show every business can do it to provide a different solution and step on the compentence.

AVOID ORANGE SKIN!!!!!!!!

Normally the using of good looking people and models into cosmetics advertising is a must to reclaim the call to action of a brand. The type of media is TVC and prints but there is times when the client the risk to do something innovative and turn the brand into a word of mouth thing. This activation is a really good strategy, the coach was allocated in the several malls where the target was around. The advertising purpose is to communicate that with Nivea you can avoid cellulite. The message is clear and the audience get to know the different texture of the coach.

VESPA MOTORCYCLE!!!!

The 21st century has seen the reentry of Vespas into the North American market, the creation of high-end “touring” Vespas suitable for longer distance drives, and major upgrades in engine efficiency and power. In 2007, Piaggio introduced the MP3, a concept vehicle with two wheels in front and one in the rear. An advanced suspension and computer-controlled fuel injection make the MP3 a very futuristic scooter
This print was made for the entry market of USA, the sense of humor is hillarius,
i just love even more this motorcycles. I wish i have one.

AT THE SUPERMARKET!

Since a few years ago there`s been a lot of changes in business. Of course in some have changed more and some less. In terms of advertising there`s been a lot of changes since 10 years ago, new media have merge, the way of processes work and how the creative ideas come together.
Some of the "Intellectuals" are always complaining because they say a lot of ad agencies are recycling ideas or allocating advertising in where some others have made it before. I think is totally false the last statement because every single day we discover new media to advertise something , its not like you discovered and its going to be yours forever , it is just a simple space as other. What you can really work to make a fresh strategy , is to use that idea and allocate it in a creative way to that media. This example clearly illustrate what im talking about. A lot of ad agencies have conducted advertising in the band of the supermarkets but Milky Way really crack out the idea.

GUERILLA FOR SMART

In order to communicate Smart "fits everywhere", the creative idea was to allocate small stickers between several posters of cars, as it shows. The strategy really capture person`s attention and it transmit perfectly the core benefit of the small car. Its like saying , if you are riding this car it will fit pretty much between no matter what car.

AXE BULLET

Advertising Agency: BBH, New York, USA
Photographer: Hans Gissinger
Executive Creative Director: Kevin Roddy
Creative Director: William Gelner, Matt Ian, Amee Shah
Art Director: Andre Massis
Copywriter: Jordan Kramer

GUINNESS SAYS DRINK RESPONSABLE

CONVERSE CENTENNIAL CELEBRATION

Pretty cool video to celebrate the anniversary of Converse. The advertising strategy was to associate converse with a hype kind of music hiring Santogold, Julian Casablancas, N.E.R.D to create a great song My drive thru

TAKING APPROACH IN BEIJING OLYMPICS

I know everyone is talking about how The Olympics are going, who wins more medals, which athlete will cut through history! Let's leave the sport along side and focus in how big is the awareness in this global event. For marketers this is a great chance to sponsor and advertise their brands. Of course it will be a lot of visual traffic so brands take their best shot in order to create a different kind of way to promote and come out of the normal standards. I think its brilliant how Mini cooper who have dragged traditional Chinese street transport into the 21st century with these great bike-powered Minis. Samsung has been equally creative, giving Olympics' fans a chance to view all of the action from their own "private" alien-like pods. A clear example of taking opportunities that will make a difference in terms of advertising

NIKESTORE LONDON

James Amos Jarvis (born London, 1970) is a British illustrator and toy designer, a pioneer of the soft vinyl designer toy revolution.
Beginning as a designer for the fashion company Silas, Jarvis now creates characters at his own company, Amos Toys, each character with its own personality and background world.
You can see his new piece of art at Niketown store in London. It Highlight his famous cartoonish style , the windows are decorated in a wind wunner bird print. Make sure to stop by if you are near London it`ll worth it.

NIKE "COURAGE"

I was watching TV on a Sunday night when everything is boring and you just want to take long nap to get through and start the week again. But for my surprise out of the blow it comes out this excelent TVC of Nike "Courage". I was really seeing this TVC until end up, it really catch my attention .Its so emotional and it really transmit the feeling side of courage .Nike showed several faces of famous athletes showing streght and fierce during the competition . I think a really good part of the TVC is the music. They chose a really good song to make more sensitive the TVC. It goes from downbeat ending with high beat. Great Commercial

Artist: The Killers
Song: All These Things that I’ve Done

GET INTO THE HYPE

The ZONDERS is a collective of German artist Dieter Dunkel and Wolfgang 3000. Their style is totally inspired in the futuristic view of 80's style. They have made the design for many hype bands in the scene like Anoorak,Russ Chimes and Cryptonites.
Their passion is to create visual reflection of the music they listen. A very good example of what alternative design will look like in a few years.
In another words ,i m very proud of saying they have made the design of one t-shirts for my friends of SICARIO.