GUINNESS SAYS DRINK RESPONSABLE

AN OLD COMEBACK!

Rubiks is an old toy brand that in the 80`s was really hard into the Us Market.Not that many people remember this brand of toys here in Mexico because they never make it all the way here. Plus , with the entrance at the early 90`s of Toy "R" us , the brand Rubiks almost dissapear in the market.Now they are tryingo to come back with new popular toys like sudoku,chess , etc...
For this new communication line, the brand wanted to highlight that they been in the market 25 years and they will stay more. The ad agency clearly knew how to play with this statement. One of the main questions that pop up into the Creatives Heads was , How can you comunicate in a creative way the heritage of brand? Well they really crack up this idea. They focused in one idea , How do the kids that used to play with these toys will look like , if they never give up chilhood. You will see, the ads are just hillarious , the sense of humour is pretty clever.

TWISTED BILLBOARD SIX FLAGS

This is a long weekend here in mexico city and i wanted to post something pretty particular to check out for this weekend. Now a days functional advertising is a normal thing you can see in the street and say oh its good!, but creative and innovative advertising is a must to create a different appearance for both brand and organization. This time the School of Visual Arts, New York, USA developed this twisted billboard for Six Flags . I think they are just great , when i saw them i couldnt believe the way they highlight the attribute of fun in the billboard. Perfect example of who you have to play with the attributes of the brand.