AN OLD COMEBACK!

Rubiks is an old toy brand that in the 80`s was really hard into the Us Market.Not that many people remember this brand of toys here in Mexico because they never make it all the way here. Plus , with the entrance at the early 90`s of Toy "R" us , the brand Rubiks almost dissapear in the market.Now they are tryingo to come back with new popular toys like sudoku,chess , etc...
For this new communication line, the brand wanted to highlight that they been in the market 25 years and they will stay more. The ad agency clearly knew how to play with this statement. One of the main questions that pop up into the Creatives Heads was , How can you comunicate in a creative way the heritage of brand? Well they really crack up this idea. They focused in one idea , How do the kids that used to play with these toys will look like , if they never give up chilhood. You will see, the ads are just hillarious , the sense of humour is pretty clever.

MX BEAT MEXICO

As we all know , we had such a huge concerts here in Mexico the last year, of course this year its not going be the exception. To begin with, MX BEAt its been running for the last two years here in Mexico and other parts like Guadalajara and Monterrey. All of the festivals Malboro has brought a lot of good talents in the indie music industry, for this year they are going bring one band that have never play here in Mexico, two years ago they cancelled for unknown reason, im talking about The Beastie Boys . This time the line up for both cities in particular is going to result pretty attractive for mexicans citizens how like to go and see quality tunes. Well lets cut off the shit and here it is the line up for Mx Beat in my country.

MX BEAT Mexico City
M.I.A.
Beastie Boys
Cold War Kids
The Cribs
Cut Copy
LO-FI-FNK
The Teenagers
Shy Child
hello seahorse!
IMS
Playmovil Proyect

MX BEAT Guadalajara
The hives
The go team
Chromeo
Holy fuck
Los dynamite
IMS


Amazing huh? . Of course im attending both, i dont know whats the line up for Monterrey but i bet its not going to be that impressing as this two. The ticket its around 250 pesos which is like 25 dlls, so its pretty cheap as you can see considering that you are going to a high class festival with two packages of malboro included and open bar for 4 hours.