PROMOTION FOR KILL BILL

How many people dont like Tarantino Movies? C'mon he is one of a hell of a director. No one can beat the new trends in movies that Tarantino make. Since the beginning of his career , he has influenced so many young directors. In my personal opinion Pulp Fiction is one of the best movies every because the movie brought out to scene to many actors that now are like the trend in Hollywood such as Bruce Willis and John Travolta. Another part i really respect of the master of Tarantino is that he take the risk of doing alternative marketing to his movies. One clear example is the several strategies around world to promote Kill Bill. But now im bringing another cool ambient for his movie Kill Bill. The difference is that this time the strategy is not to promote the movie in theaters, this is a strategy made by Saatchi & Saatchi to TV2(regional channel). I like the fact of taking the risk of producing a different ambient, i have no doubt this strategy will make the right function of advertising. I like the idea of the blood, it will really dig into the people crossing by. Sometimes for this kind of movies , your agency has to come up with some innovative and this is a perfect example of it.

WORST NIGHTMARE OF TRAVELERS!!

Latin America , oh my dear America. Place where to many backpackers for a cheap price get a nice trip covering places like Mexico, Colombia, Brasil and ARGENTINA. Yes ladies and gentleman Argentina, one of the most beautiful places in South America, place where the grass is green and girls are pretty. Also, this country is considered one of the best places to make advertising. So many prestigious Argentinian advertisers have maded in this world where ideas are the clue of the business. These prints ads where made it by the giant of the ad agencies McCann Erickson. The copy of the advertisement is just "You book your ticket in Spanish, you buy your ticket in Spanish, you do the check-in in Spanish. The cab driver is your problem". I find very clever that they highlight the benefit of American Airlines to do all the process of getting an airline ticket in Spanish. Plus the idea of getting several cab drivers that dont speak your own language is brilliant. In addition, this statement its pretty true and you are not gonna let me lie about it, how many times we have made it all the way to another country where they dont speak our language and you have problems with the cab driver at the airport. The work its just brilliant from toe to head!

LOOKING FOR A JOB?

I dont even know where i got this campaign, thrust me dont ask. The thing i really know its that this print ads are just extraordinary good. To begin with, the art work into this print it must be done by a really good art director. The combination of colours and the highlights are amazing. Also , i think its pretty funny to use porno dolls damage to create a message of what a bad job will look like. These prints clearly talk by themselves.As i said before i dont where this campaign come from, i guess its somewhere in europe.

#STRECH YOUSELF#

Everyone is pointing out the things that are related with China, does this fast growing Country will take the world in their feet?. Good question!. Instead , i will take a look of what is happening in India. To highlight a good example of it, im bringing this low budget campaign made by Mindset Advertising in the streets of this hard working country. I think its a good use of the ambient, just making an allusion of the sing traffic into a yoga advertising. I have seen many advertising campaigns for yoga classes, i think this is the best one so far!

URBAN ART AT CONDESA

So you are reaching for a nice pub to take some lads or a hot club to go and shake your ass all night long at Mexico City.The place to go and have fun with your friends its a neighborhood called CONDESA. This is a place that the population mainly is from the outside including Asians, Latins , Europeans etc. Also it has several trendy shops to buy a nice kicks and some hype t shirts. I just wanted to highlight this background so you can see why this two great urban artist chose this neighborhood to release their art. SAM FLORES AND SANER which stayed several days under the sun and rain at Condesa, ended this piece of art at the Mercado de la Condesa( Condesa Market) with the purpose of attract juveniles to the old school markets in Mexico. This urban project was directed by ADIDAS, Elaboratorio and Delegacion Cuathemoc.These artists commented they are pretty strict when a brand ask them to do something, the selection of the brand from the part of artist has to be with a non profit purpose.

I just feel very proud of urban art in the streets of where i live, hopefully more artist combined several efforts to create an urban culture in many places around the city, plus it gives a different environment for the people when are crossing by

CYBER-BUILDINGS

Fresh stuff for a new minds, that's what is all about this blog fellas. This time im bringing this new media buildings based in the middle of Hong Kong. The responsible for the design of the cyber building is James Law Cybertecture International Ltd.
Technology in every single thing we use now a days its playing a really big roll in our live, every incorporation of tech in our live simply make the things more useful or with a specific use. This buildings clearly are going to be a new way to promote several brand in the Asia continent. Imagine the huge exposure of your brand in this type of buildings , millions of users crossing by seeing your brand. Clearly a innovative and new way of doing advertising.I leave you here guys with some pics to see what this thing is all about. I just have some question that pop up in mind. Do the advertising in this cyber buildings will only be available in the night time? Do this buildings will replace outdoor at the high ways?

EVERYONE'S IS A SUSPECT!

How many times we think that students dont know nothing about advertising? or at least we think they dont have experience enough to turn an idea into a great execution. I really wanted to post this to show you guys that students can really make things happen. This time im posting this advertising campaign for the game Clue. We all have played this mystery game. The student is from Humber College right in the middle of Toronto.
As you may notice there is some photoshoping in this campaign, i want to think that the execution have been done. In words of the creator of the ad campaign , he said this campaign was only did for his book. I think its a great a campaign, some of the media he used , it has been used before for many brands like bathrooms and the metro. Im am not against of recycling the media, it all depends in the way you want to attrack your audience.

THIS IS WHAT YOU CALL A TOWER?

It's holiday time for LEGO, i have showed to you in last post some very good campaigns for this toys brand.I like a brand who takes risk of doing things in an unconventional way, it really give a plus in terms of image and marketing, of course this brand has taken tons of risk in terms of advertising, and now they are coming with this new campaign around the world to highlight his 50th anniversaries. This time the place of the strategy took place in Windsor, England. They pretty much built a tower of 100 feet and 500,000 blocks breaking the world record guiness made in toronto a couple of years

The block into the tower represents the huge success this brand has become. Lego executives said this a new way to catch people attention and attract more people to see this strategies. As you can see this amazing strategy of get people attention is no the only one Lego had made. They are going to continue doing this stuff around the year to celebrate their anniversaries.

AT THE TENNIS COURT!!

its been a while fellas, i didn't have too much time to write in this your favorite spot of visual arts.This time im bringing a really new cool stuff made it to the new campaign of PSP. In order to find new spot to advertise a products, this ad agency find a really undiscover spot to promote a video game. No one have ever hit a spot like this, in fact it is the first time someone use a tennis field in an unusual way to advertise. I hope you like.....
Just one thing, i think it would it better if they use the same spot to advertise a tennis game instead of a PSP.
Anyway fellas, i promise I'll more in touch to keep you updated of the new fantasies of advertising

THINKING OUTSIDE OF THE BOX

Established in 1981, Neighbourhood Dance Works is the sole presenter of contemporary dance in Newfoundland and Labrador. NDW is dedicated to promoting excellence in contemporary dance through workshops, residencies and presentation. We are committed to the development of a vibrant dance community and the advancement of emerging and mature choreographers. We support local dance creation and facilitate the exchange of skills and knowledge between local and national communities. Neighbourhood Dance Works is a division of Resource Centre for the Arts and is directed by a volunteer committee.

So basically i dont have any words for this kind of advertising, clearly this genre of outdoor advertising is becoming more effective than the traditional channels such as tv, radio and print ad. The reduction of cost developing and executing this type of advertsing can leverage your brand or service among the competence. This is just thinking outside of the box, allocating this things in parking lots. It take you by surprise the instalation so it force you read what the ad is about.

THE MASTER OF ILLUSION!

So many cool photographers had merge from this new hype movement of artist. Some of them pretty surreal and some of them down to earth type of thing. This time im introducing the responsible of making look art as a new expression of unbelievable . This young artist Li Wei from beijing have become very famous for the unique style of catching attention with his FALLS , series which show the artist with his head and chest embedded into the ground. So many people asked themselves how in the hell this guy produce the photographies. His work its a clear example of innovation and creativity. Li Wei declare that the pics are not the result of a computer montages .

ASICS VENDING MACHINE

The term point of purchase usually refers to the industry concerned with customer behavior at the location of the purchase decision. POP is considered one of the most important aspects of advertising and merchandising. It is believed that the most critical time to influence buyer behavior is when they have money in hand.
Points of purchase displays (or POP displays) include merchandising of all sorts, including kiosks, cardboard cutouts, signage, and end caps. Digital signage is being used more and more for pop displays due to its unique ability to seize attention at the critical time. With interactive features and sensors, digital signage can deliver messaging increasingly tailored for the immediate audience.
How many times we have seen tons of vending machines in the streets, so many products tailored and available for the consumers, but what about this vending machine by Asics. To be honestly i've never seen something like this, i would come up with this idea in my life. Clearly a good example of how to push up the merchandise to the consumers. Of course the allocation of the vending machines have to come with a huge marketing research in order to put this vending machines in influence zone where the people are willing and available to purchase the tennis at the street

THE EXPRESSION OF DEATH THROUGH THE EYES OF DANIELA EDBURG

According to Wikipedia, DEATH is the end of the life of a biological organism. Death may refer to the end of life as either an event or condition.[1] Many factors can cause or contribute to an organism's death, including predation, disease, habitat destruction, senescence, malnutrition and accidents or physical injury. The principal causes of human death in developed countries are diseases related to aging.[1] Traditions and beliefs related to death are an important part of human culture, and central to many religions. In medicine, biological details and definitions of death have become increasingly complicated as technology advances. Death can be caused naturally, or sometimes by such things as violence or diseases.
Daniela Edburg represents in an ideological type of way the death , she reprents this statement through photographs. An unconventional way to catch those moments where people are already death. The people in the photographs are not clearly death is just the imagination of this creative artist. Another interesting fact is that all of pictures contain persons death for any type of massive products sucha as shampoo, nutella , etc..
Check out this pics , they are really worth it , plus the work done in terms of pixels are really good. I left you with the most recent work of this controversial artist

PROMOTION FOR A TERROR MOVIE

I just dont have words for this installation. It goes direct to the consumers in an alternative point of purchase. The installation take place in the bathrooms at the movie place. You go to wash your hands or take lick before you get inside of the movie and suddenly you in the middle of a terror movie. Awesome installation, all of the people have been talking about this alternative use of advertising. The question is , do this strategy will have the same impact here in Mexico , I dont think so!!

I WANT TO RIDE YOU!!!

Oh Sweden, Sweden, Sweden. A first class country with a clean nice capital , good mountains to sky during the winter, a lot of cold (i mean it) and one most beautiful girls in the world. This country had brought so many things to the world, including the the best store to buy products for the house, im talking about the corporation call IKEA. If this store don't ring a bell in your head, IKEA has a wide variety of good products for the house ,plus the products are so cheap with an incredible design. IKEA its present in a lot of places in world, unfortunately its not in Mexico , but i think it will be a good idea to set up one here in Mexico city.
After a little beat of history of IKEA, im going to introduce a really good campaign for IKEA. The campaign is based in one of the monorails in Sweden, where originally the store is from. Basically what IKEA did is to decorate with furniture the whole Kobe portliner monorail . The redecorated train, which features a colorful exterior, bright upholstery and curtains, will carry passengers until May 6.

NEW JUSTICE MERCHANDISING!!!

In one fo the last post since the beginning of this blog , i posted the very first Justice t-shirts. I knew the crew from Ed banger had to come up with another merchandising for the greatest french duo. You know the classical way of look from Gaspard Augé and Xavier De Rosnay. Every time they play in a single club they have the same appereance of a dirty french guy with a good look. Well, now the fans can wear or have the same exact look. Surface in the air has just launched a limited edition of the same jacket and black pants . As i said before its limited edition , there are three type of jackets (150 pieces each of them) and two type of pants. They will be available since June in Paris and Brazil.

HOTTEST TATTO ARTIST!!!!

We all know the huge success that Miami Ink have made in Tv. Millions of viewers support and see this program all around the world. A simple idea to cut through into television. A few years ago , Kat Born D born in Monterrey, Nuevo Leon, Mexico, Von D moved to the United States when she was four, settling in Colton, California[1] Her father René von Drachenberg is of German descent and her mother, Sylvia Galeano has Spanish-Italian roots, but were both born in Argentina[2][3]. She speaks fluent Spanish and English.
Growing up in the Inland Empire, she made her first tattoo at age 14, a logo of the rock band Misfits.[5] In early 1996, her friends asked her to pick up the machine and work on them (her first effort was a Misfits skull with a homemade rig). In 1998, she began working in her first professional shop, Sin City Tattoo. This was a great period of growth in her work and led to her eventually moving to True Tattoo for a chance to work with Clay Decker and Chris Garver. This afforded her the opportunity to live and work in Hollywood, Los Angeles.[6] While working at True Tatto, Von D met her ex-husband, Oliver Peck, and occasionally worked at his tattoo shop "Elm Street Tattoo" in Dallas, Texas.
Besides her tattoo career, Von D has also appeared in a version of HIM's music video for "Killing Loneliness". She has appeared on such shows as Tom Green's House Tonight, Late Night with David Letterman, Jimmy Kimmel Live, and The Ellen Degeneres Show.
She is also sponsored by the soda company Jones Soda [8] and has worked with Vitamin Angels, a non-profit organization that fights child blindness caused by vitamin deficiencies.
Kat Von D has collaborated with professional skaters Bam Margera, Chad Muska, and Mike Vallely on their new skateboard deck graphics.
Kat Von D started Musink, which is a collaboration between famous bands and tattooers alike. In February 2008 Musink opened for the first time at the Orange County fairgrounds.

MARKETING SENSORIAL!!

Its amazing how marketers are looking for alternative ways to send a core message. New channels to distribute the message and marketers are approaching those , to create an unusual advertising campaign with different touch. In this occasion Ogilvy , one of the best advertising agencies in the world use Marketing Sensorial to increase the awareness of the brand in South Africa. They use as a tool in bus stops, red bulbs projecting a sense of heat in the cabin for winter season. This strategy match perfectly the main attribute of Tabasco Hot sauce. According the given data, 91% of the people surveyed after they were exposed to the advertisement notice the brand, plus a cut off the price of the product produce an increase of 13% of the sales in the first term of the year.

ADVERTISING THAT SHOCKS YOUR BRAIN

Shockvertising is the use of shocking images and/or scenes to advertise something. It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" a public policy issue, goods, or services. Shockvertising is a portmanteau of shocking and advertising.
advertising agencies who design these ads, it has been noted that they are no more taboo-violating than reality television, and often work to sell the product being publicized. Furthermore, not-for-profits or NGOs often need to go to the extremes of activism

OUTDOOR ADVERTISING !!!

Once again another execution by another university. This time we are talking about Advertising School: Savannah College of Art & Design, Savannah, USA. In a difficult and risky attempt to advertise Power Gym , the students from this institution didi a very good job to crack out the idea. The exposition of this advertisement is very good for the population , they inmediatly notice the ambient, but the real question is do they will understand a normal person the ad?