INTRODUCING MIDNIGHT JUGGERNAUTS!

Since like 1 year i wanted to post something related with music! Who dont love music, is an state that can flip out your sense of humor in seconds.Specially with good music, your heartbeat goes faster and faster until you get an state that everything is perfect. Thats one of the main reasons i wanted to show you one of my favourite bands right now. They are call Midnight Juggernauts, originally from are a Melbourne based band. The best part of this dudes its that they are like a normal band but they sound like thousand horses running all over a field.
Rolling Stone said they were as "David Bowie if his Berlin Trilogy was a collaboration with Kraftwerk and Faust." The people involved are Vincent Vendetta, Andy Juggernaut and Daniel Stricker. They were personally invited by French act Justice to tour North America with them in late 2007 leaving their mark at the CMJ music festival , later playing with !!!, Holy Fuck, Crystal Castles, Klaxons and label mate Surkin across the UK and Europe. Their debut album, Dystopia, was released in Australia in late 2007, with an international release with additional material to follow in April and May of 2008. I leave you guys with this amazing song called !Shadows!. The video was shotted a few months ago and the thematic goes pretty well with the lyrics of the songs.

FLASH YOUR VODKA WTH KANYE!

In the last post i showed to you the Tvc's for the Absolut Campaign. They chose one public figure to represent the creative idea of the campaign. Kanye West is a really good rapper with high class that is giving a different approach to the brand.
The use of public figures in advertising has to match the core goal of the advertising campaign. This time they are using this fancy rapper to connect right in the bottom with the audience. This is a really clever move for Absolut. I hope they really keep going with this whole concept "In an absolut world"

IN AN ABSOLU WORDL!

In one of the last posts I've mentioned some of the work of the newest campaign for Absolut the copy is IN AN ABSOLUT WORLD.They just released the print campaign , but this time they shot a TVC using Kanye West. Also this hip hop artist work in the idea of the commercial. I think its great to asociate a brand to an artist
I just have no word for this commercial ,check it out

GETTING THE DOUBLE SENSE!

Very clever print ads! As you can see the way of Creatives playing both meanings really work well. The ad make you stop for a second and think whats behind it. The knowledge of how to allocate the items and the way of how Creatives associate produce an incredible result.

In anothe words , this type of ads are not coincidence , the creative team do it on purpose.Most of the times this is an excellent way of producing word of mouth type of advertising. Creatives reach a way of combining items and give them a new hole purpose. I leave you with this two pieces. Hope you like them

WHAT DO YOU WANT FOR BREAKFAST!

hi everybody , it`s been a while with out posting something. Im very proud of saying you i have a really demanding job in advertising. Im working for BBDO in my country Mexico so i dont have time for pretty much nothing but i promise i will be bringing you clever advertising than ever. I was looking in the net for innovative advertising , so i found this clear example of how advertising can work effectiely with technology. Macdonals wanted to promote the daily fresh eggs at the breakfast service. So Leo Burnett in chicago came with the idea of develop an outdoor that change across the time communicating the core objetive of the dispositive. ITs pretty simple the egg end up open at 6:00 am to 10:30 am where the time of break fast ends. As you can see the time line in advertising can set up the determination fo a campaign. Thats why you have to come up always with a time table where you set up dead lines

INTRODUCING TERRY RICHARDSON

Terry Richardson is an international celebrity as well as one of the most prolific and compelling photographers of his generation. Known for his uncanny ability to cut to the raw essence of whomever appears before his lens, Mr. Richardson's vision is at once humorous, tragic, often beautiful, and always provocative.
Born in New York City and raised in Hollywood, Terry began photographing his environment while attending Hollywood High School and playing in a punk rock band. And he hasn't stopped shooting since. Mr. Richardson has lensed campaigns for such clients as Gucci, Sisley, Miu Miu, Levi's, Eres, Chloe, APC, Carolina Herrera, Nike, and Kenneth Cole. Terry's editorial work has appeared in magazines such as Vogue, French Vogue, British Vogue, Japanese Vogue, I-D, Dazed and Confused, GQ, Harper's Bazaar, W, and Purple, as well as a host of worldwide
publications too numerous to mention.






Mr. Richardson is also a favorite among famous actors and musicians. His impressive list of subjects includes Daniel Day Lewis, Faye Dunaway, Leonardo DiCaprio, Vincent Gallo, Tom Ford, Marc Jacobs, Sharon Stone, Mickey Rourke, Jay Z, 50 Cent, Kanye West, Mena Suvari, Johnny Knoxville, Nicolas Cage, Dennis Hopper, Maggie Gylenhall, Karl Lagerfeld, Pharell Williams, Chloe Sevigny, and many others.
Terry has been the subject of numerous group shows as well as one man shows at such esteemed galleries as The Alleged Gallery in New York City, The Shine Gallery in London, Gallery Emanuel Perriton in Paris, The Parco Gallery in Japan, and most recently, Deitch Projects also in New York City.
Many books have also been published throughout the span of Terry's career. His first book, entitled Hysteric Glamour, was published in 1998; this was followed by Son of Bob in 1999, Feared by Men Desired by Women in 2000, Too Much in 2001, and 2004 saw the publishing of both Terryworld and Kibosh.
Terry has recently made the transition from still photography to film as well, helming music videos for Primal Scream, Death in Vegas, and Whirlwind Heat in addition to television commercials for Tommy Hilfiger and the internet company Wanadoo. His feature film debut "Son of a Bitch," is currently in development and is sure to captivate audiences with its stark portrayal of a father and son's struggle with love and hate.

SHOCKVERTISING!!!!

You are having a great time drinking with your friends at your place, everything is going pretty well having a good time , but what happen when you are running out of alcohol and no one wants to go to the store and buy more buzz to keep rocking the night? Well for the fortune of the citizens of Brazil maktubbebidas.com.mx is a business in charge of deliver you more buzz to your own house and keep drinking all night long. The agency that developed this print ads focused in the idea of drinking at your own place have so many befits like not getting completely thrash in the street or puking a in bar bathroom. I like the humour of this ads, and it work pretty well. The audience get the core idea and send the consumers offline to online

PENGUIN POLOS

You are preparing yourself to go to work and you want to wear something nice for your daily activities, but you cant find something nice to impress your boss?

For people who like to wear something classy with a really stylish touch, nowadays this is possible , we can put something posh style to our selves with a classy kick.This is thanks to one of my favorite brands around the world, Penguin Munsingwear , Minneapolis-based Munsingwear – an underwear and military supply company – ironically became the touchstone of suburban sport with the introduction of the first iconic golf shirt to America – an ORIGINAL PENGUIN®. The now famous ORIGINAL PENGUIN logo has an interesting story behind it. As history tells us, one of Munsingwear’s salesmen spotted a flock of penguins in the window of a New York taxidermist – and on what seems like a lark, bought one of the stuffed birds. And before long, the "Pete" the penguin became the official mascot and logo of golf shirts. Its first shirt – the 1955, was an instant golf classic, first to feature an "action gusset" or a ribbed slice of fabric on the underarm to avoid rips during even the most enthusiastic golf swing.

An ORIGINAL PENGUIN® by Munsingwear became a staple among the masters of suburban leisure well into the 1980s – worn by the likes of Arnold Palmer, Bob Hope, Bing Crosby and Richard Nixon. In 2003, an ORIGINAL PENGUIN® was recreated by a group of people who love great style and smart clothing. Today's style makers (you) have evolved this legend and made it your very own. Thank you. We are proud to design collections for people with such great intellect, style and humor.

In some of the old post i have showed to you some really kick ass brands for t-shirts, this time i have the pleasure to introduce you this brand that rock out. Here they are some of the newest models for polos , so you can check them out.

IN AN ABSOLUT TAXI

How many times we have seen promotions with out any sense of creativy? I bet a lot!
Promotion is a term with a lot of meanings given by the marketing books,in fact there is this new wave including in promotion which is call Below The Line. To clarify this new term in advertising /promotion , im going to quote the core meaning.
Below the line promotion: All other promotion. Much of this is intended to be subtle enough that the consumer is unaware that promotion is taking place. E.g. sponsorship, product placement, endorsements, sales promotion, merchandising, direct mail, personal selling, public relations, trade shows.

I'm such a hard core fan of fast car, who wouldn't it? Porsche is one of favorite ones,in fact. Well one ad agency in Eastern Europe hire more than 10 porsches to continue with this Absolut campaign. The copy relies the same " In an absolut world". Basically the cars where taking random persons around the city offering the service as a taxi. Amazing huh? Apparently this strategy work out pretty well with the campaign.
Its not like the newest and innovative campaign but i think its working really good and raising awareness around the world.

UNDERCOVER MARKETING

In this time of several changes around business environment , so many organization try to maximize their profits in every single way. We are facing a time where innovation and creativity its a must in this surreal reality of profits. That's one of main reason i wanted to show you this incredible campaign developed in one of my favourite places around the world, im talking about Quebec. This place is state that embrace several thought and cultures because as u know, the population in Quebec is mostly French persons. Any way, advertisers are always looking to place several products in places that are new to the eye of the consumers. This new spots can create a leverage or a difference among the competence. This time we can see that Touche( Quebecois Ad Agency) gave a proposition to those organizations that have milk as a products. The strategy is pretty much to place products (milk) in fridge that are in furniture stores or departmental stores. I think this strategy will work really effective because you take by surprise the consumers and you have an exclusive place to promote your product. Also, it will be an amazing proposition to those executive account manager inside of the milk organization, of course its a new and innovative way of do advertising.

PROMOTION FOR KILL BILL

How many people dont like Tarantino Movies? C'mon he is one of a hell of a director. No one can beat the new trends in movies that Tarantino make. Since the beginning of his career , he has influenced so many young directors. In my personal opinion Pulp Fiction is one of the best movies every because the movie brought out to scene to many actors that now are like the trend in Hollywood such as Bruce Willis and John Travolta. Another part i really respect of the master of Tarantino is that he take the risk of doing alternative marketing to his movies. One clear example is the several strategies around world to promote Kill Bill. But now im bringing another cool ambient for his movie Kill Bill. The difference is that this time the strategy is not to promote the movie in theaters, this is a strategy made by Saatchi & Saatchi to TV2(regional channel). I like the fact of taking the risk of producing a different ambient, i have no doubt this strategy will make the right function of advertising. I like the idea of the blood, it will really dig into the people crossing by. Sometimes for this kind of movies , your agency has to come up with some innovative and this is a perfect example of it.

WORST NIGHTMARE OF TRAVELERS!!

Latin America , oh my dear America. Place where to many backpackers for a cheap price get a nice trip covering places like Mexico, Colombia, Brasil and ARGENTINA. Yes ladies and gentleman Argentina, one of the most beautiful places in South America, place where the grass is green and girls are pretty. Also, this country is considered one of the best places to make advertising. So many prestigious Argentinian advertisers have maded in this world where ideas are the clue of the business. These prints ads where made it by the giant of the ad agencies McCann Erickson. The copy of the advertisement is just "You book your ticket in Spanish, you buy your ticket in Spanish, you do the check-in in Spanish. The cab driver is your problem". I find very clever that they highlight the benefit of American Airlines to do all the process of getting an airline ticket in Spanish. Plus the idea of getting several cab drivers that dont speak your own language is brilliant. In addition, this statement its pretty true and you are not gonna let me lie about it, how many times we have made it all the way to another country where they dont speak our language and you have problems with the cab driver at the airport. The work its just brilliant from toe to head!

LOOKING FOR A JOB?

I dont even know where i got this campaign, thrust me dont ask. The thing i really know its that this print ads are just extraordinary good. To begin with, the art work into this print it must be done by a really good art director. The combination of colours and the highlights are amazing. Also , i think its pretty funny to use porno dolls damage to create a message of what a bad job will look like. These prints clearly talk by themselves.As i said before i dont where this campaign come from, i guess its somewhere in europe.

#STRECH YOUSELF#

Everyone is pointing out the things that are related with China, does this fast growing Country will take the world in their feet?. Good question!. Instead , i will take a look of what is happening in India. To highlight a good example of it, im bringing this low budget campaign made by Mindset Advertising in the streets of this hard working country. I think its a good use of the ambient, just making an allusion of the sing traffic into a yoga advertising. I have seen many advertising campaigns for yoga classes, i think this is the best one so far!

URBAN ART AT CONDESA

So you are reaching for a nice pub to take some lads or a hot club to go and shake your ass all night long at Mexico City.The place to go and have fun with your friends its a neighborhood called CONDESA. This is a place that the population mainly is from the outside including Asians, Latins , Europeans etc. Also it has several trendy shops to buy a nice kicks and some hype t shirts. I just wanted to highlight this background so you can see why this two great urban artist chose this neighborhood to release their art. SAM FLORES AND SANER which stayed several days under the sun and rain at Condesa, ended this piece of art at the Mercado de la Condesa( Condesa Market) with the purpose of attract juveniles to the old school markets in Mexico. This urban project was directed by ADIDAS, Elaboratorio and Delegacion Cuathemoc.These artists commented they are pretty strict when a brand ask them to do something, the selection of the brand from the part of artist has to be with a non profit purpose.

I just feel very proud of urban art in the streets of where i live, hopefully more artist combined several efforts to create an urban culture in many places around the city, plus it gives a different environment for the people when are crossing by

CYBER-BUILDINGS

Fresh stuff for a new minds, that's what is all about this blog fellas. This time im bringing this new media buildings based in the middle of Hong Kong. The responsible for the design of the cyber building is James Law Cybertecture International Ltd.
Technology in every single thing we use now a days its playing a really big roll in our live, every incorporation of tech in our live simply make the things more useful or with a specific use. This buildings clearly are going to be a new way to promote several brand in the Asia continent. Imagine the huge exposure of your brand in this type of buildings , millions of users crossing by seeing your brand. Clearly a innovative and new way of doing advertising.I leave you here guys with some pics to see what this thing is all about. I just have some question that pop up in mind. Do the advertising in this cyber buildings will only be available in the night time? Do this buildings will replace outdoor at the high ways?

EVERYONE'S IS A SUSPECT!

How many times we think that students dont know nothing about advertising? or at least we think they dont have experience enough to turn an idea into a great execution. I really wanted to post this to show you guys that students can really make things happen. This time im posting this advertising campaign for the game Clue. We all have played this mystery game. The student is from Humber College right in the middle of Toronto.
As you may notice there is some photoshoping in this campaign, i want to think that the execution have been done. In words of the creator of the ad campaign , he said this campaign was only did for his book. I think its a great a campaign, some of the media he used , it has been used before for many brands like bathrooms and the metro. Im am not against of recycling the media, it all depends in the way you want to attrack your audience.

THIS IS WHAT YOU CALL A TOWER?

It's holiday time for LEGO, i have showed to you in last post some very good campaigns for this toys brand.I like a brand who takes risk of doing things in an unconventional way, it really give a plus in terms of image and marketing, of course this brand has taken tons of risk in terms of advertising, and now they are coming with this new campaign around the world to highlight his 50th anniversaries. This time the place of the strategy took place in Windsor, England. They pretty much built a tower of 100 feet and 500,000 blocks breaking the world record guiness made in toronto a couple of years

The block into the tower represents the huge success this brand has become. Lego executives said this a new way to catch people attention and attract more people to see this strategies. As you can see this amazing strategy of get people attention is no the only one Lego had made. They are going to continue doing this stuff around the year to celebrate their anniversaries.

AT THE TENNIS COURT!!

its been a while fellas, i didn't have too much time to write in this your favorite spot of visual arts.This time im bringing a really new cool stuff made it to the new campaign of PSP. In order to find new spot to advertise a products, this ad agency find a really undiscover spot to promote a video game. No one have ever hit a spot like this, in fact it is the first time someone use a tennis field in an unusual way to advertise. I hope you like.....
Just one thing, i think it would it better if they use the same spot to advertise a tennis game instead of a PSP.
Anyway fellas, i promise I'll more in touch to keep you updated of the new fantasies of advertising

THINKING OUTSIDE OF THE BOX

Established in 1981, Neighbourhood Dance Works is the sole presenter of contemporary dance in Newfoundland and Labrador. NDW is dedicated to promoting excellence in contemporary dance through workshops, residencies and presentation. We are committed to the development of a vibrant dance community and the advancement of emerging and mature choreographers. We support local dance creation and facilitate the exchange of skills and knowledge between local and national communities. Neighbourhood Dance Works is a division of Resource Centre for the Arts and is directed by a volunteer committee.

So basically i dont have any words for this kind of advertising, clearly this genre of outdoor advertising is becoming more effective than the traditional channels such as tv, radio and print ad. The reduction of cost developing and executing this type of advertsing can leverage your brand or service among the competence. This is just thinking outside of the box, allocating this things in parking lots. It take you by surprise the instalation so it force you read what the ad is about.