TOM OF FINLAND BAG

GLAM DINNER AT 5TH AV

For the opennning of the new store of Diesel in 5th avenue in NY, they had a serious dinner with personalities of TV, unknown wackos and press. The dinner was served at 8pm and every dinner plate have a name on it, like certain topic. As you can see, thses strategy generated a lot of word of mouth for the people that was walking by. EVen in the news was mentioned

LIGHT UP YOUR LUNGS!

As a former smoker, there is a time when you just want to quit smoking for your own good. its hard tho, to quit smoking one random day, its really a difficult thing. Advertisers are always looking for different angles to send messages to smokers, hard yeah but thru. This is a really good example of how below the line can get people´s attention.

BELOW THE LINE

REAL FOOSBALL

A real foosball with real people. This strategy was created to raise the audience of Hong Kong citizens for the Euro 2008. A real clever BTL strategy placed inside of Malls. I like like like li!

FIRST MARKETING GROUP IN SECOND LIFE

I wanted to give a following up to the last post. Something related with Second Life, so i found this marketing group so crazy that i wanted to show it to you.
Crayon is a new start up from a bunch of great guys who want to create new trends in marketing and incorporate them to the web. The "new marketing" , its a very good expression of where this crazy world is going , it make sense, more and more we spent our times online ; working, creating projects, networking, sharing info , etc.

The best part of Crayon is that their offices are around the world and in Second Life, yes ladies and gentleman in FUCKING SECOND LIFE.They opened their office there, and they threw a party which you can see the pics of their office.Skype installed,they meet, talk, develop new projects online. I like the idea of setting up an office in this platform, plus is great you can see the photos of your virtual agency.
So many businesses have opened lately in SL, but Crayon is something way different. Its the first marketing group in the platform of SL. Plus , it will not surprise this agency will do marketing strategies with the firms inside of SL. Differentiation is must nowadays, is the way of doing the things different and catch the attention of the market.
This agency is pretty crazy but it think in a near future will be really succesful cause the there is a huge potential market under this platform. I leave you the photos of the CRAYON