GLAM DINNER AT 5TH AV

For the opennning of the new store of Diesel in 5th avenue in NY, they had a serious dinner with personalities of TV, unknown wackos and press. The dinner was served at 8pm and every dinner plate have a name on it, like certain topic. As you can see, thses strategy generated a lot of word of mouth for the people that was walking by. EVen in the news was mentioned

LIGHT UP YOUR LUNGS!

As a former smoker, there is a time when you just want to quit smoking for your own good. its hard tho, to quit smoking one random day, its really a difficult thing. Advertisers are always looking for different angles to send messages to smokers, hard yeah but thru. This is a really good example of how below the line can get people´s attention.

FOR GIRLS WHO DONT LIKE THE POGO STICK

Excellent strategy! Low budget,deep impact ,brilliant idea. In order to promote "The L world" , the advertising agency developed kiss stickers with doble face. They were place in the collar of blouses at the Cleaning service. So when the girls where trying to pick up their clean and iron blouses , they get their laundry with the stickers. Pretty Smart.

REAL FOOSBALL

A real foosball with real people. This strategy was created to raise the audience of Hong Kong citizens for the Euro 2008. A real clever BTL strategy placed inside of Malls. I like like like li!