ADIDAS CELEBRATING ORIGINALITY

ADIDAS FALL/WINTER COLLECTION 09

PAINT PARTIES WITH THE TING TINGS!

As you can see , the brands are seeing a real deal into indie music. Some of them are doing concerts all over the world, other ones are associating the brands with rock bands.
In this case ADIDAS created a total secret show really interesting, the concert was with the british duo The ting tings. The brand distributed white clotes from their new collectionat the beginning of the show . In a whole white enviroment, the people where aiming to paint themselves with paint guns while the band was playing. The result , see the video its really funny

REAL FOOSBALL

A real foosball with real people. This strategy was created to raise the audience of Hong Kong citizens for the Euro 2008. A real clever BTL strategy placed inside of Malls. I like like like li!

MOBILE MARKETING ADIDAS

Adidas re invented themselves getting an old Volkswagon campervan for promotion purposes. The camper was used during the summer in some beaches in Brazil to promote the company's new skate shoes

“The label’s new skateboard clothing range will be marketed via this old jalopy that has been customized with prints inspired by skating legend Mark Gonzales,” CoolHunter.net reported. “The ‘Kombi’ will cruise the streets of Sao Paulo with its custom interior throughout August, before it goes on tour to promote the new range.”