INTRODUCING STEVE KLEIN

After studying painting at the Rhode Island School of Design, he moved into the field of photography. Klein shot high-profile advertising campaigns for various clients including Calvin Klein, D&G, Alexander McQueen and Nike and is a regular contributor to magazines including American and French Vogue, i-D, Numéro, W and Arena. His work has featured in numerous exhibitions, most recently at the Gagosian Gallery, California and the Brancolini Grimaldi Gallery in Florence. Klein is well known for his W Magazine editorials with Madonna , Tom Ford, Brad Pitt and numerous others.Here it is some of his work. Excellent photos by the way, the creativity expression until the last shot.Its increidible the sense of shocking scenes he use. To be honestly one of my favorite ones.

I WANNA WORK THERE!

If you hate the place that you work , it must be for the type of persons you work with, may be because its a horrible place, or because you boss is such a pain in the ass. It´s mandatory to have a nice enviroment at your office in order to have a good productivity , you have a to create a place of work where all of your employees feels confortable and happy working. These facts are just exactly what google is doing!. I know everyone has seen the photos of google offices. I just wanted to bring the topic up, i dont think there is an org. like that in the world. The offices and services the employees have is amazing, they have from, hair stylist, pet hair stylist, pool, jacuzzi, volleyball area, dinning room, massage area and tons more . Here are some of photos , check this out.

PAOLO NUTINI´S FOR NEW SPOT OF PUMA

You certantly have seen this commercial in the Tv. Some people might like it and some people hate it. The thruth is the lyric really fit in the promotion for Puma new shoes. Plus, the song its quite accurate for the mood of the brand.
For another part, a lot of people is wondering whats is going to happen with Puma in a near future , if you dont know , Salma Hayek is the new owner for this sports brand, his husband gave the brand as a gift to her (hahahahahahaahhaha). Is she going to be a good CEO, does she might have any vision for short and long term for the brand?, Does she will take Puma to the top of mind?. The answer is i dont think so , she barely knows how to speak english and she has been in America more than than 15 years. Well what do you expect , she is a goldigger!!

YOU´LL NOT GET CANCER

A guerilla campaign in order to promote Nivea Sun Range. This strategy took place the last summer in Dubai. They placed 50 see through umbrellas for free. The people were curious about what the umbrella was about. Prtty unique piece! The copy was Nivea Sun-all the protection you need

REAL FOOSBALL

A real foosball with real people. This strategy was created to raise the audience of Hong Kong citizens for the Euro 2008. A real clever BTL strategy placed inside of Malls. I like like like li!

NOT A TYPICAL CONTEST

3M Mexico made for second year a strategic alliance with the Museum of Mexican Design MUMEDI, the contest was about artistic expresion , the goal is to reach and push forward the development of creativity, art and culture in our country.

Arte Inn is a coorporate project of 3M Mexico, the challenge is to gather artist, designers, students, and professionals interested in the topic. This expirience invites to everyone to create new thing into an urban ambient, sculptures of a fantasy world where all of the invisible come visible. Pretty surreal to be honest.

The last year 3m did the challenge with Post-it products but this year they decided it to do it with Scotch(another brand). The requirement in order to participate , the pieces of art must be cover of this magic tape Scotch and in the interior they can put whatever they want. Plus, they have to be located in some point of the city.
Here it is, one video showing how the artist work in this project. Pretty interesting to be honestly. Im very glad that an org so conservative as 3M decide to take over this type of contest in order to create a culture surround their products.

CREATING A FAKE REALITY

Guerilla marketing stands for a unusual way to promote or advertise any given product/service. This tool of marketing can create an alternative reality embracing the product, any given effort is in pro of a certain goal. As a matter of fact, guerilla advertising develop a different approach with the consumers because the target dont see coming the strategy. Guerilla makes a perfect combination of an image in the target making a word of mouth type of campaign.
One of the major keys of these approaches is where to allocate the strategy , it has to be in a place where your target is exposed, or at least massive places. For example for Dexter, the series that everyone is talking about, the ad agency create fake pop-up news stands in heavily trafficked public spaces in cities across America including New York (positioned right by Central Park), Philadelphia (at 30th Street train station), Los Angeles (outside the Kodak Theater), Chicago (in the financial district) and San Francisco (Union square).

INTRODUCING FRIENDLY FIRES

Friendly Fires are an English band from St Albans, Hertfordshire. They are currently signed to XL Recordings. Their self-titled debut album was released on 1 September 2008.
Friendly Fires met at school in St Albans. Aged 14 they formed their first band, a post-hardcore outfit[2] which existed until they began university. During this time lead singer Ed Macfarlane released his own music (under his own name) through the electronica label Skam, and Precinct Recordings. Upon leaving university they formed a new band inspired by dance music, "lush shoegaze melodies"[3], and classic pop songwriting[3]. The name Friendly Fires originates from the opening track of the Section 25 LP Always Now. The band consider German techno label Kompakt, Carl Craig and Prince to be their greatest influences.

GOOGLE ANDROID

ITs more logical for Google to develop an strategy of making software for cell phones than actually contruct cell phones. The last interest of google is that the people can access to their web services in order to get more revenue for advertising. As a matter of fact this program is going to compete directly with Mobile Windows. Finally, this is another example of how Google is still growing in the tecnology business.

THE NEW PLACE TO MEET PEOPLE

Social networks are the hype in the net nowadays! Either if you want to get closer with your friends who are in another countries,to score or flirt with a girl, or just for fun, social networks are a billion dollar industries in the web. In this times where you spent a lot of time in internet , social networing has become a must for the people, it´s increible how people can meet his/her half orange in these sites. According to a research made of Standford University, two of 10 couples have met in the net . Thats amazing!
Well , i wanted to show you this map that shows which social networks have become huge in certain countries. check which one is a must in yours!!!

MUNCHIS TIME

In a really clever strategy, the ad agency developed an alternative advertising campaing with branded smoking papers. Its incredible how advertisers are more and more looking for new spots to promote their product/services.
The people who smoke know they will get the munchies soon. That´s one of the main reasons they are focusing in that segment. Of course its not only for stooners, its for all the people. The way of apporaching this channel certaintly will get good revenues.
Cheers for that

THE LAST SHADOW PUPPETS

The Last Shadow Puppets is a side project of Alex Turner of the band Arctic Monkeys and Miles Kane of the band The Rascals.
In August 2007 NME reported that Arctic Monkeys lead singer Alex Turner and lead singer of then newly formed The Rascals, Miles Kane would be recording an album with James Ford producing and playing drums.[1] Turner & Kane became friends when Kane's previous band The Little Flames played support for Arctic Monkeys on their May/June 2005 UK tour.
On 20 February 2008, the duo revealed they would be known as The Last Shadow Puppets and that their album would be titled The Age of the Understatement to be released on 21 April 2008. The album went straight to number one in the UK Albums Chart. The first single, "The Age of the Understatement" was released the week before on April 14

A BAR WITHOUT ALCOHOL IS NOT A BAR

Ok for people who like to party its is impossible to hang out with your friends to hit a bar and dont drink or go to the bar the bartender says "WE DONT SELL ALCOHOL HERE" Imagine that, i would die haha.
Well anyway, the world is going crazy and crazy , so there is people for pretty much everything, entreprenuers have to fill gaps with new businesses to cover new niches of market. This bar pretty much only sells flavoured water. This strategy is the type of push marketing , where you take you product to the last point of purchase , forcing the consumer purchase your product

DIESEL GOES FOR NUDDITY

Yep i know im late with this one but i dont care.I just needed to post it . Clearly Diesel brand is one of most creative ones in terms of advertising.Their campaigns have become iconic in this business where the best idea wins. Ok well, this time Diesel is celebrating their 10 anniversarie, so they are launching a great party in more than 15 cities around the world. The thematic is Diesel XXX. The TV´c really get the core idea of the theme. Check it out , pretty funny and creative

LEGO BIKES!

Lego has came up with a lot of merchandise over the time. This time they are lauching motorcycles. To be honestly i think its pretty funny to ride your lego bike. Imagine that you meet a hot girl in a club or something, next thing you do is inviting her on a date saying "C´mon i´ll pick up in your house in bike", girls of course love bike´s , so she is gonna be more than happy. At the moment when you pick her up, you show up with your Lego bike. hahahah. Hillarious, so funny, dont you think???

FIRST MARKETING GROUP IN SECOND LIFE

I wanted to give a following up to the last post. Something related with Second Life, so i found this marketing group so crazy that i wanted to show it to you.
Crayon is a new start up from a bunch of great guys who want to create new trends in marketing and incorporate them to the web. The "new marketing" , its a very good expression of where this crazy world is going , it make sense, more and more we spent our times online ; working, creating projects, networking, sharing info , etc.

The best part of Crayon is that their offices are around the world and in Second Life, yes ladies and gentleman in FUCKING SECOND LIFE.They opened their office there, and they threw a party which you can see the pics of their office.Skype installed,they meet, talk, develop new projects online. I like the idea of setting up an office in this platform, plus is great you can see the photos of your virtual agency.
So many businesses have opened lately in SL, but Crayon is something way different. Its the first marketing group in the platform of SL. Plus , it will not surprise this agency will do marketing strategies with the firms inside of SL. Differentiation is must nowadays, is the way of doing the things different and catch the attention of the market.
This agency is pretty crazy but it think in a near future will be really succesful cause the there is a huge potential market under this platform. I leave you the photos of the CRAYON

WHERE IS THE WORLD GOING??????

This fucking world is changing so fast that Im not seeing it coming! So many changes have become , some of them pros some of the cons. The fact is that everything is going so fast that no one has the time to realize it. Internet has given so many opportunities in terms of communications, businesses, content and information. According to the New York Times in 2020 most of the businesses are going to be through internet and i don't really have a doubt about it.

For example what can we say about SECOND LIFE, its a fucking surreal world , its not something tangible you can feel, taste or touch, its just a bunch of characters creating a different world simulating a perfect world.If you dont think this platform is working among the online users , take a look :

A robust virtual economy has blossomed on SecondLife as well. At least three thousand users make at least $20,000 per year on SecondLife, selling everything from clothes to body parts to real estate. The economy of SecondLife has been estimated to be $64 million per year. Real world businesses are sniffing around the service as well. Wells Fargo, for example, has created its own branded island in Second Life.

SecondLife puts current statistics right up on the home page (stats as on 1:30 pm on Sunday October 22 are to left). Nearly half a million users have logged on in the last 60 days, and $441,948 has been spent in the last 24 hours.
With all of this real money floating around the SecondLife economy, look for more businesses to set up shop. And look for other companies to be selling advice to these new businesses.

DONKEY TOUR SET LIST

As you all know Cansei de ser sexy(CSS) came to Mexico Shitty and rock the night with their unique Brazilian touch. It was great i really had a good time during the concert and they also had a really kick ass performance on their show. I wanted to show you the set list they play

Jager Yoga
Meeting Paris Hilton
This Month, Day 10
Left Behind
Off the Hook
Rat is Dead (Rage)
Move
Music is My Hot, Hot Sex
Alcohol
Let’s Reggae All Night
---Encore---
Air Painter
Let’s Make Love and Listen to Death from Above
Alala

DESIGN THAT DONT MATCH!!!

What is the importance of defining a core objective of what your design will communicate, the answer is a lot!!!!!
Look at this design for organizations, its just amazing how the graphic designer mest it up in these ones.Instead of giving a good impression to consumers, the design just make you laugh. If i were the client , i will ask for my money back.

THIS FIELD IS BURNING

Marketers are always reaching for certain spots to put their brands. We have seen so many sport we have never imagine to see a brand. This time in a really clever strategy, One brand of sausages create a foosball field with their sausages as a players and the field is like a simulate grill that burns. Imagine that!
I think it will be a good strategy for snicker brands, imagine to put like a shoes in the players of foosbal.That will be really good in terms of attribute and functionality. Plus , no one else have done it before and thats what it´s all about

STRICKING AGAINST THE SYSTEM

From the most chaotic city in the world Mexico City to Norway,Urban Art is a term that dont believe in boundaries. The last century has gained so much popularity.It was used mainly by the art establishment to encompass art and artists who were originally involved in street and graffiti art. The term achieved further endorsement when major auction houses such as Bonhams used it to categorise these types of prints.

Artists associated with the Urban Art genre, include Keith Haring, Banksy, Dan Baldwin,Madres, D*Face and Pure Evil. The movement began life as an ephemeral art form disappearing as fast as it appeared. Now many of the works that were created with spray-paint and stencils and began life as street graffiti are being transferred to canvas and limited edition prints, completing its transition from underground subculture to mainstream art movement.

WEARING MAMMA´S PANTIES!

Lingerie is one of the best creations of human kind. Mainly the girls go crazy when it comes to speak of lingerie, and man just dream with a hot girl wearing sexy lingerie. We have seen so many good advertising for lingerie brands such as Wonder Bra and Victoria Secrets. In this case I´m showing you a really good advertising for lingerie for your feet. Yes you heard well, lingerie for your feet. The type of advertise is mainly focus in the sense of humor, plus a really good art direction.

ONE PICTURE WORTHS MORE THAN THOUSAND WORDS

The eye of the camera capture certain moments in life that you can keep in your mind forever.The photographer only need to be in the right place and in the right moment to get that big shot. For Enrique Metinides its its mandatory to be in right place, thats the way of their photos works. To get one shot of that single moment that dont happen to often.
The victims of traffic accidents , electricity murders, thefts , are some of the main characters of the shocking images of this Mexican Photographer. Now a days the pics are exhibit in many museums around Latin America .Metinides had his debut in EU this year in the BLUM&POE at Los Angeles.

THE DICK CARD

When you have an organization that provides a service or a product it`s not mandatory to have an Ad Agency in order to promote something. So many times you can elaborate your own advertising if you know what your target wants. This is a clear example of it, advertising is build it up into one big idea, it depends in what you want to communicate and in which form. The thing i always say its that is not mandatory to have like a million bucks to impact a huge audience. What you only need is a big idea and good way to transmit it.

A BLOW JOB SPONSORED BY HEINEKEN

You had a really hard day at work and the only thing you want to do is to have a few drink and see the your wife to have a good nite kiss. So, you stop by in the nearest store on your way home to grap a six pack of beers and share one with your love of live.. For your surprise when you get to your room you see your wife giving a head to another man. What would you do?. Heineken says fuck it and drink the beer instead of killing you wife and cut the guy`s balls. Pretty funny commercial to be honestly , i think i`ve never seen this kind of story in a TVC. It really communicate the preference of the beers over everything circumstance

Heineken: Blowjob
by hourigan

DR DR ALDERETE DR DR

Why everyone is talking about Dr Alderete, and who the hell is he? Well Jorge Alderete is a young illustrator and designer in Visual Communication. His roots are originally from Argentina and graduated from la Facultad de Bellas Artes UNLP.
He has been living and working in Mexico City since a few years ago. Basically he is a pop illustrator , his unique style is mainly influenced by the North American underground and retro trends. Most of his recent work had focused in pieces like Lucha Libre(Traditional Wrestling)

$THE KING OF SUPERMARKETS$

Brian Ulrich was born 1971 in Northport, NY. His photographs portraying contemporary consumer culture reside in major museum collections such as the Art Institute of Chicago, the Cleveland Museum of Art, the Museum of Fine Arts Houston, the Museum of Contemporary Art San Diego, and the Museum of Contemporary Photography.
Ulrich lives and works in Chicago and in addition to teaching at the School of the Art Institute of Chicago, and Columbia College, he curates exhibitions, and is an active member of a community of young photographers and artists both local and global through his website and blog. This spirit of community building extends to an active lecturing schedule, appearing in the last 6 months at the Aperture Foundation; the Museum of Contemporary Art La Jolla; St. Edwards University; the School of Visual Arts; Mississippi State University; Youngstown State University; the University of Illinois; the San Francisco Art Institute; and the Society for Photographic Education National Conference in Miami.

INTRODUCING DANIELA ROSELL

In Rich and Famous by Daniela Rosell, it offers a portrait of a Mexican high class in a deep sea of poor Mexico. This pics im showing you , are part of a really kick ass book that shows the low class of mexicans who work in cleaning services and serving to rich people. The cover of this book is very interesting and let the viewer stick for a while seeing it. It appears a really poor girl wearing a pink mistress dress in a kind of seducing pose.

WORLD BIGGEST MINI COOPER

Mini Cooper is one of my favorite cars, i really like the personality that ad agencies had built across the time. Its just something funny to play with. For Creative Directors must be really funny to take that account. This time , in order to launch "World biggest Mini Cooper" The mini club man, they create a teaser campaign playing with the stuff of making things bigger.

CHUCKY IS BACK!!!!!!

To celebrate the 20th anniversaries of the Chucky`s Film " The diabolic Toy" , Century Fox launch a special DVD about this character. In order to promote this action, they did a guerrilla strategy with tons of Chuckys walking across Broadway in New York. The human toys were interacting with regular persons, in fact they where taking pictures with their fans.The launcing will name "Child's Play, Chucky's 20th Birthday Edition".

MYSPACE LAUNCH THEIR OWN MUSIC STORE

It was obvious in some point Myspace launch a digital store. Everyone is trying to take advantage over the music net industry, why myspace wouldnt it?
Myspace is taking approach of e-commerce, the top executives announced their new project , their own store of music. This is going to be very exciting to see, imagine the knockout competence with Itunes Store and Amazon , this new alternative will come out at the end of September and it will have as a social partners as Music Group, Sony BMG and Warner. Their strategy is to take control over the music industry , the supply will offer ring tones, downloads,videos,music in streaming and tickets to concerts.
Right now everyone is focusing in building communities and Myspace is not getting behind, the service will offer the opportunity to build music communities and share mp3`s through a catalog of free music(like Last.fm)

NEW IPODS!

Apple presented this morning in San Francisco a new line for Ipods in all of their models, beginning with Ipod Classic which will offer more capacity from 80 to 120 gb for $249 dlls
The new Ipod nano comes back to the regular format which reminds of to the second generation but with a new platform. Beginning with a larger screen to see fullscreen booklets.Very similar of what we can do in the ipod touch . The new ipod nano has a battery that can handle more than 24 hours of music and 4 of video.