VODAFONE RANGA SHANKARA

Everyone is talking about how China is doing amazing things in terms of business and advertising, i really think they are!. But, i will put more attention to the things that are happening in India. This is a perfect example of how a big idea can make the things happen. In this case Ogilvy & Matter developed a strategy to increase the awareness of a theatre festival with just a inexpensive strategy can get directly to the goal of the advertising plan.
In advertising sometimes is not mandatory to spend like 10000 dlls in order to create awareness. Advertising need and depend of a good idea that can be developed in every single situation and creative program.

BREAKING THE MYTH ROLLING STONE LOGO

The logo of the band Rolling Stones is one of the most representative icons in the rock world, when people see this logo immediately reminds the name of the band. But there is a lot of rumors about who made the this famous logo, so many people affirm Andy Warhol made it!. Of course , people associate this logo with this brilliant pop artist for the kind of style the logo has on it. But the real truth is that other great designer made it. Here it is the whole story
One of the (if not THE) most-recognized band logos in the rock era, John Pasche’s “Tongue and Lips” design was first introduced to fans in 1971 as part of a record package that, according to a decree by VH1 in 2003, was the “#1 Greatest Album Cover” of all time. It is included in every book/article that chronicle the “best-and-most-influential album covers” as it was also a seminal (and quite controversial) work by artist Andy Warhol, featuring a Warhol photograph of a man (from the waist down) in tight jeans, the zipper of which was fully-functional.

In the words of designer, John Pasche

The design concept for the Tongue was to represent the band’s anti-authoritarian attitude, Mick’s mouth and the obvious sexual connotations. I designed it in such a way that it was easily reproduced and in a style which I thought could stand the test of time. The first use of the logo was the inner sleeve for the Sticky Fingers album. The outer sleeve was designed by Andy Warhol, hence the mix-up with the credits (Ed. Note – many have attributed the logo design to Warhol, so we’re happy to clarify this here today!). The logo was not fully registered in all countries and a German jeans company registered the logo in Germany for their own products. This situation - and the fact that the tongue was getting used by unauthorized manufacturers of badges and t-shirts - prompted the proper registration and a merchandising agreement with myself to capitalize on the success of the logo.

The simplicity of the design lent itself to many variations which were done by other designers and not myself. Due to it’s immediate popularity, the Stones kept with it over the years and I believe that it represents one of the strongest and most recognizable logos worldwide. And of course I’m proud of that. The Stones ultimately bought the copyright but I still own the hand drawn & painted artwork which, by the way, is now on sale for £200,000.

JAZZ RADIO

This print ads by McCann Erickson, Warsaw, Poland have been running all over internet. For some websites its a topic of discussion between how the art director turn the things into marvelous graphics. In this blog we are going to discuss in a rational way. I am not saying that this prints are bad, the art work is just wonderful , i like tones in white an blue, and the idea i think it goes deep into the insights of the consumers. Just one thing who the hell told to this guy that the copy was good " Not for everybody" What is that ! Isn't suppose to be more simple and understandable "Not for everyone "
Another thing that i dont get, the idea is pretty clever and its out of the box thinking but the action that the girl is puking music wont miss-understand the audience and will relate it with another kind of music like metal or hard core rock?
So what is the core purpose here, just to show some good art work or to send a concrete message to the audience tha will get it right??

KITSUNE:PURE ADRENALINE TO YOUR EARS

You are setting yourself on friday night to go with your friends to a nice party and hear some good music, then you are having a couple of cocktails to start to get in the mood and suddenly you realize which music is the dj playing. Tunes that make you twist your shoes and start to shake your ass like nothing matter in the world between you and the music. Most of times that kind of music comes from a great record label based in Paris. The name of the underground and prestigious label is KITSUNE , created in 2002. It is part of the Kitsuné Fashion Label created by Gildas Loaëc (Roulé), Patrick Lacey, Masaya Kuroki, Benjamin Reichen, Kajsa Ståhl and Maki Suzuki. A long time ago i introduce you to Ed banger, but KITSUNE seems be taking the things to another label. It has now, 5 compilations so far, djs all around the world plays their songs because its just amazing the selection of good musicians going from all genres of music like electronic, pop, indie and . They are opening a new store in Paris with merchandising of all kinds like music, vinyl , clothes and other stuff. Here it is some of the most representative artists that KITSUNe has ; DIGITALISM,THE CAZALS, SHINICHI OSAWA,BOYS NOIZE, HOT CHIP, KLAXONS, VAN SHE, LOST VALENTINOS,WOLFMOTHER, VHS OR BETA,THE WHIP, THIEVES LIKE US,THE GOSSIP, SIMIAN MOBILE DISCO,THE WHIP, ETC.........
You really have to check this music because is going to take to another planet

FITNESS AD CAMPAIGN

The Equinox campaign was developed at Fallon, Minneapolis by executive creative director Al Kelly, group creative director/art director Hans Hansen, group creative director/copywriter Eric Sorenson, creative director Mike GIbbs, art director Daniel Burke, copywriter Roberto Lastra, with fashion photographer and director Ellen von Unwerth.
The latest in buzzworthy ads is the new Equinox Fitness ad campaign, “Happily Ever.” One image features a group of nuns (one revealing a sexy garter!) sketching a still life portrait of a very chiseled, naked model who looks much like Michelangelo’s David. Judging by their facial expressions, they’re quite amused by the features of their manly muse.

What does Equinox have to say?
“Our ad campaigns are based on personal motivation and fantasy and throughout history the body has been considered a form of art.”

WONDER BRA

We all love wonder bra print ads for the sense of humor that ad agencies play with. This time the print run from the part of Publicis, France. I like the way they used the sons in the ads. Some people might think why this kind of products like bras , the advertising is strictly directly to men. Well figure out dude, when you watch this kind of ads your blood run faster through your body and your girlfriend notice that, so right away go to first wonder bra boutique to buy one of those that make your blood run like that

TWISTED BILLBOARD SIX FLAGS

This is a long weekend here in mexico city and i wanted to post something pretty particular to check out for this weekend. Now a days functional advertising is a normal thing you can see in the street and say oh its good!, but creative and innovative advertising is a must to create a different appearance for both brand and organization. This time the School of Visual Arts, New York, USA developed this twisted billboard for Six Flags . I think they are just great , when i saw them i couldnt believe the way they highlight the attribute of fun in the billboard. Perfect example of who you have to play with the attributes of the brand.

DONT DRINK AND DRIVE!

This is a perfect example of how industrial design come into play with advertising!
To create awareness in the audience the ad agency made a physic sculpture of a man inside of a pint of beer. the activation was released in different expos around Uk with a similar topic like prevention, social marketing and the famous program of "Dont drink and drive" .
The message they were trying to send is that you can get into jail for drinking and driving. In my personal opinion i love when advertiser take approach of sculptures in different places to raise the awareness.
I have just a few question to ask about this strategy: How aggressive you have to be in social advertising to create a good impact in the audience? How can this affect consumers mind? Do this really going to change the behavior in the people?

Marketing senses

Marketers and advertisers play with your different senses in order to create a deeper impact of the message. This time the ad agency play with the smell of the print ad. Clearly its a different and innovative strategy

COACHELLA LINE UP

MX BEAT MEXICO

As we all know , we had such a huge concerts here in Mexico the last year, of course this year its not going be the exception. To begin with, MX BEAt its been running for the last two years here in Mexico and other parts like Guadalajara and Monterrey. All of the festivals Malboro has brought a lot of good talents in the indie music industry, for this year they are going bring one band that have never play here in Mexico, two years ago they cancelled for unknown reason, im talking about The Beastie Boys . This time the line up for both cities in particular is going to result pretty attractive for mexicans citizens how like to go and see quality tunes. Well lets cut off the shit and here it is the line up for Mx Beat in my country.

MX BEAT Mexico City
M.I.A.
Beastie Boys
Cold War Kids
The Cribs
Cut Copy
LO-FI-FNK
The Teenagers
Shy Child
hello seahorse!
IMS
Playmovil Proyect

MX BEAT Guadalajara
The hives
The go team
Chromeo
Holy fuck
Los dynamite
IMS


Amazing huh? . Of course im attending both, i dont know whats the line up for Monterrey but i bet its not going to be that impressing as this two. The ticket its around 250 pesos which is like 25 dlls, so its pretty cheap as you can see considering that you are going to a high class festival with two packages of malboro included and open bar for 4 hours.

SMASH LAB

Most of the times i post interesting campaigns for clients that ad agencies developed to follow a certain purpose, but what happen when a ad agency developed his own advertising to promote advertise them selves. Of course it has to be brilliant and send a clear message to the audience in a creative way. I wanted to post this print because i think its a unique print , i know its kind gross the way they are trying send the copy " Creativity comes from within".
In my personal opinion i think the idea and execution its just amazing , as soon as i saw it, i was breathless,shocked and i spend like 5 minutes kind of analyzing all the components of the print. For another part, the message its clearly understandable, but the way the send its kind of risky because there is a lot of formal clients that rather to take serious agencies, and with this ad it doesn't seem to be like pretty formal.I bet a lot of interesting words are going to come out of your mind, please set your self free to make a comments in this print.
SmashLAB is an interactive strategy firm that creates explosive digital experiences. The diverse clients in the private and public sector appreciate the pragmatic and sometimes unorthodox approach. Is a privately held firm located in Vancouver’s historic Gastown. Since its inception in 2000 smash lab have offered a wide range of design services, from identity to advertising. Today, they focus solely on our key strength: interaction design.

divorce lawyer business card

When entrepreneurs are setting up a new business all of the pieces have to fit perfectly in the puzzle in order to create a successful firm. Creative advertising since the beginning of the business its critical, you developed a good impression in consumer's mind. Word of mouth distingue you with the local competence. This is an excellent example of how advertising can increase so many positive things when you are starting your business with a deep impact for your clients.

RETRO WATCH

There is nothing better than wearing a nice watch! For men like us its essential to wear a nice watch that is so "in" these days. A new way to look at time from Matthew Waldman's Nooka label! This Zen watch from Nooka's premium Gold collection has a metallic leather band and a gleaming face that displays hours, minutes and seconds with digital bars. The display switches to show date, chronograph and an alarm. Also features a light for nighttime viewing. Packaged in a matching gold tone pouch Imported. Wipe clean.
As you can all of the watches designers are focusing in new futuristic designs type of things, i really like this watch , it seems that its coming from like another galaxy, plus the gold thing make a plus out of it.

Pencils!

In order to create awareness in the audience , one young student of one of the most famous schools of visual arts developed this great idea for pencils , placing them in a house making the appearance of a yard. The italian school that this student is into, its call The Fabrica and was found by Oliveiro Toscani and the Benetton Group. This is a perfect example of what the students of this school can do.
Fabrica, the Benetton research centre on communication, is primarily a meeting place. Meetings between people, of course, but also between artistic fields, languages, forms of expression, territories. Even the space, the architecture is witness to this. An old villa, restored and augmented by one of the most renowned contemporary architects, Tadao Ando, like a bridge thrown between the past and the future, with cement roots solidly anchored into the earth and columns that stretch into the emptiness to hold up the sky. Is Fabrica a school? A research center? A cultural reservoir? Fabrica is a little of each but in the end doesn't allow itself to be rigidly cataloged and homogenized. This is also a sign of its uniqueness and innovation. So far, as a center for the production of culture, it has been actively involved with films awarded prizes at international festivals, books, CDs and DVDs published by renowned publishers, musical projects, exhibitions, objects and international campaigns for major institutions. Each year a group of young artists invited from all over the world, is dedicated, through photography, design, music,video, writing, interactive and visual communication, to uncover the future.

Friendly Fires Tshirts

To begin with, i want to wish you new year to everyone in the audience , i hope you had a really good time in holidays getting drunk and eating good stuff. Well, i haven't posted nothing in the break because as all of you guys i was in vacations with my family, but now we are facing another year full of surprises an radical changes in the industry as the last year. After the holiday season we are all broke because of the Christmas gifts and stuff. I hope you recover your financing this month.

It is very exciting when your favorite band made a good design to their T-shirts, there is nothing worst that a good band with an ugly design for an album or T-shirts.(And we all know there is a lot bands with horrible T-shirts). In this case im going to introduce you one of my favorite bands, its called Friendly Fires and they come from England. I love the sound they have its like good pop with influences like phoenix and post punk rhythms . Of course they are so fashionable with that edgy style we are seeing in bands from england. The t-shirt its so hot , i love the design of different items on it, also its pretty cheap , so if you are going to see friendly fires dont forget to buy the T-shirt.
They just realize the second hit , its called Paris as the album , so dont forget to check them out .
Cheers

Case of Study

Here it is another successful case of study produced by my favorite ad agency RENERAGE MARKETING. In previous posts we have mentioned the HSBC, hopefully you enjoy this piece of work.
You're walking around Manhattan during the 2003 US Open, wondering what was happening in the afternoon matches. Just then you spot an umpire's chair right in front of Grand Central Station, and hear a voice yell, "Agassi leads two sets to one." You smile. Someone runs over and hands you a Nike tennis ball. You smile again.
DEFINE THE CHALLENGE
To drive traffic to and increase sales at Niketown's Manhattan location, and create a buzz around Nike Tennis during the 2003 US Open.
CAPTURE THEIR ATTENTION
To showcase Nike's commitment to tennis, we unleashed teams of "Nike Tennis Players" to stage drills in crosswalks, do play-by-play of Open matches, and assist New Yorkers with opening hotel doors, hailing cabs and more.
Since it's not every day you see ball boys running across 42nd Street, the players drew a crowd. And lucky for these crowds, the players handed out Nike tennis balls and collateral that drove those crowds to Niketown for a chance to open a locker full of Nike Tennis gear. Once any member of a crowd went to Niketown, they had the opportunity to take a picture holding the U.S Open "cup" in front of a stadium graphic - and receive a refrigerator magnet of the photo as a keepsake.
This is exactly a clear example of how creative people work "Think outside of the box"

do you want go through ?

Most of the times i invest my time searching for new things related with visual arts but sometimes its worth to post things that were pioneers in the duty-task. This billboard apart was really important when was developed. Take in consideration the time when was done roughly 5 years and Grey Worldwide knew how to made the thing done. To begin with, the execution is marvelous, the idea catch exactly what they are trying to communicate.
Clever at first glance, but isn't lube more about the great sexual experience? Will women really like this? Just tossing it out for discussion

Piet Mondrian

The 20th century is distinguished in art history for one invention above all: abstraction. The Dutch artist Piet Mondrian (1872-1944) was a pioneer in this development. His reputation rests on about 250 abstract paintings dating from 1917 to 1944, a modest number for over 25 years of work. Each painting was worked and reworked, built layer by layer toward an equilibrium of form, color, and surface.
Mondrian named his style "neoplasticism." That is how he translated his own Dutch phrase nieuwe beelding, which also means "new form" or "new image." The style was based, he explained, on an absolute harmony of straight lines and pure colors underlying the visible world.By the end of 1920 he had invented neoplasticism, in which pure primary colors and black lines came together in a unity that was neither random nor systematic but intuitive. Composition with Blue, Black, Yellow, and Red shows Mondrian's typical balancing of large areas of "non-color" against smaller accents of color, producing a structure in which restless sliding is resolved in a stable whole.Space is no longer a background for depicted objects; instead, the entire painting is an object of its own. Mondrian painted on a tabletop, not an easel, and built his own frames out of narrow strips of wood set back slightly from the canvas surface "to bring the painting forward from the frame... to a more real existence," as he put it.

NOLITA

In this blog we have discussed some of the Oliveiro Toscani's campaigns like Benneton and the italian fashion brand. He now presents us another piece of work getting a powerful insightThe ad had start of Milan's fashion week, and was featured in a two-page center spread in the daily La Repubblica and other newspapers as well as on billboards around the country.
Toscani, best known for provocative ads for the Benetton clothing company featuring death row inmates and people dying of AIDS, was commissioned to shoot the ad by Flash&Partners, which puts out the fashion label Nolita.
"Toscani literally stripped his subject, to show everyone through this nude body the reality of this illness, which in the majority of cases is caused by stereotypes caused by the fashion world," Nolita said in a statement on its Web site.
The fashion industry has been in the spotlight about anorexia since the 2006 death of a 21-year-old Brazilian model who died from the eating disorder.
A fashion manifesto initiated by the Italian government and signed last year by representatives of the Italian fashion chamber called for regulations on age and weight for models participating in the myriad of fashion events held in this country year round.The subject of the Toscani photo, a 27-year-old French woman named Isabelle Caro, says on her blog that she is a comedian, and has suffered from anorexia since she was 13 because of a difficult childhood. She says she wants to get better because she loves life.Giorgio Armani, who presented his Spring-Summer 2008 show Monday, said the campaign - while using a "harsh and crude" image - was "correct, opportune," ANSA said.
There is no doubt Toscani is a master in advertising, the creations of this photographer are so insightful with a deeper connection with the audience like no one else