INTRODUCING ANDY GILMORE

This visual artist is so dope. This graphic designer born and raised in New York is one of the precursors of geometrical design. Basically all of the design consist in figures with a 3d type of seeing. Hope you like them.

BIG BOOOOOOOOBBBBSSSSSS!

The are several global campaigns you can recognize at the moment you see them! The big idea is so hard deep that the target click immediately. There is something really truth in advertising, in order to transmit a message you have to really dig into one big idea. An idea that you can manipulate , an idea you play across several media and an idea you can renovate through the passing time. There is a good example here, Wonder Bra a global brand for BRA'S communicate just only one BIG BIG BIG idea "BIG BOOBBS" . C'mon which girl dont want to increase the size of their boobs, all of them!!!! Thats one of the many reasons this ad campaign has been so successful.
I love the things WONDER BRA does, its just amazing how they play with media , and this execution is just brilliant, it really communicate the functional and emotional benefit.

HOT BUILDING FOR LOUIS VUITTON

The design for the 10 storey (54 meter tall) flagship Louis Vuitton store in Japan aims to establish an architectural equivalent of the identity of Louis Vuitton in which classical and modern qualities are blended, reinforcing each other. The design inspires the visitor with a feeling of being in the House of Louis Vuitton by celebrating the qualities that make up the essence of the company, its products, its history and its future.

The building follows the structure of a (grand) house: with three levels, each spanning a varying number of split-level floors and each with its own atmosphere and purpose. Each floor is in principle divided into four leaves, which are set in a spiral pattern with a height difference between each leaf of 2.70 meters. Terrace zones, which offer a mix of functions in a garden setting, mark the different vertical sections of the house, with the sense of intimacy growing towards the top of the building.
The location and construction schedule of the ten-storey building are secret for now.

GOOD BYE INNOCENCE!!!

Positioning is a term in advertising that has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. It is the 'relative competitive comparison' their product occupies in a given market as perceived by the target market. Advertisers get this escence of positoning and turn it down into grafic statements and TVC`s.

This prints are just amazing, the brand is trying to positionate in a certain personality of rebeldy . The sense of saying , you can be outkast too, is a sense of creating a community of beliefs behind your communication. The copy says "good bye innocence" clearly a good effort from the part of planning and account. The insights are just exactly what they have to touch, the kids at this age are in this period sensible of finding themselves, finding who will be , finding with what thing your personality might be associated. The brand is giving them exactly this esence of belong to something. Its like saying them, dont play with your toys anymnore become something more exciting and dareful,become the person who set trends to your friends . Plus, the art and the idea are very creative. I like them because they break the convential advertising

THE VERVE: GREATEST COMEBACK OF 2008

The Verve (originally Verve) are an English rock band formed in Wigan, Greater Manchester in 1989 at Winstanley Sixth Form College, by vocalist Richard Ashcroft, guitarist Nick McCabe, bassist Simon Jones, and drummer Peter Salisbury. Simon Tong later became a member. The band split up in 1999 after their greatest moment in brit pop, when they realesed the single Bitter Sweet Symphony.
On June 26, 2007, the band's reunion was announced by Jo Whiley on BBC Radio 1. The band, reuniting in their original line-up, announced they would tour in November 2007,Tickets for their six-gig tour in early November 2007 sold out in less than 20 minutes.The band announced that the new album will be titled Forth and is to be released internationally on August 25 and the following day in North America.
This is the very first single "LOVE IS NOISE" after 8 year of absence and its great, definetly greatest comeback in 2008

"MOTEL GARAGE"

Esta es la primera vez que escribo en español en mi blog, el hecho de escribir todos los posts en ingles no quiere decir que me disguste escribir en mi idioma. Simplemente lo hago de esa manera por que es más fácil entender un mensaje en ingles que en mi propia lengua, ya saben por cuestiones de globalización y entendimiento!

Vamos al grano del asunto, estoy escribiendo en español por que la campaña que encontré fue desarrollada en un país de lengua hispana (Honduras). Seria muy difícil describir esta estrategia en ingles por los modismos y la intención que se busca.
Muchas veces vemos publicidad de Hoteles pero nunca vemos publicidad para Moteles. Esta es una de las razones por la cual quise postearla. Estos prints de verdad que es graciosa y muy inteligente, muestra los principales atributos del hotel. El copy se centra en aquellas actividades que se realizan en un motel la mayoría de las veces. Todo esto manejado desde un punto de vista humorístico y sin caer en lo ordinario. Creo que es un gran acierto por parte de BBDO por que el mensaje se pega inmediatamente al consumidor en una manera chistosa.

YOU DONT WANT TO SLEEP WITH SOMETHING LIKE THESE!

How agressive does your creative idea has to be in order to get a deep impact?
It depend tho, depends in the way you want to communicate with the audience. For some topics is better to create a concience with your target. I really believe social marketing is one a hell of an effort. Its one of the most difficult things to communicate because you not are talking to consumer or attrack more people into the buying proces. What you are doing is create a concience in order to develop a better world, fighting against deseases, stopping the global warming . Whether the topic you are talking is better to get a deep research in the topic, that will give you more material to develop a whole advertising strategy.

As i was saying before, social advertising its really difficult to crack out, but i think these two prints really communicate in an agressive way the message. Clearly they are saying , if you fuck with a person who has HIV , you are fucking with a horrible animal like a scorpion . The prints really stick you for a while, i really respect the creative that choose that kind of advertising.

WE DO WHAT WE WANT!!!!!!!!!!!!!!!!!!!!!!!!!!!

Ad Agencies try to create a personality of a brand based in a Creative Brief. Client is the person in charge of reviewing this Brief and recall some changes according to the brand`s goals. Most of the times the changes that suffer the brief is unbelivable , the client somethimes dont even know what they want. As you can see, there is a lot of restrictions that client call in the creative ideas. But what happen when the client know exactly what they want and communicate that idea to the Ad Agency, a clever idea take off . Well fellas that dont happen a lot in this kind of business but there is times when it happen, like this example im showing you. Cartoon Network is a channel that produce and broadcast programs for tweens. They wanted to get a refresh of the channel through creative advertising. The ad agency came up with the idea of doing something different , something fresh and irreverent. The creatives came up with copy of " We do what we want" and thats exactly they communicate in their TVc`s. Innovative idea that transmit only one thing, irreverency!

To be completly honest, you dont see this kind of freedom in advertising, its just amazing the creative idea and the production . I hope you enjoy them

INTRODUCING HERCULES AND LOVE AFFAIR!

Im going to post often new bands in the scene that are taking off. This time is for what is called " The band that will brought back Disco Music! Yes ladies and gentleman, you heard well DISCO MUSIC. I know there is not a lot of people who like Disco. But c`mon you have to listen this guys. To begin with , the style of every band member its absolutly catchy, plus the art of the band is so hype and the music just make you go to a dance floor and shine your shoes at it.
Hercules and Love Affair is a musical project from New York based DJ Andy Butler. Members include Nomi, Kim Ann Foxman and Antony Hegarty (lead vocalist in Antony & The Johnsons). It is signed to DFA Records. Their single "Blind" was released on 3 March, 2008, and their debut album (produced by Butler and Tim Goldsworthy) was released on 10 March. Their self-titled album has been critically well-received and charted in the top 40 in several countries. I leave you with this promising band and their new single that is hitting every hot club around the globe.

AN OLD COMEBACK!

Rubiks is an old toy brand that in the 80`s was really hard into the Us Market.Not that many people remember this brand of toys here in Mexico because they never make it all the way here. Plus , with the entrance at the early 90`s of Toy "R" us , the brand Rubiks almost dissapear in the market.Now they are tryingo to come back with new popular toys like sudoku,chess , etc...
For this new communication line, the brand wanted to highlight that they been in the market 25 years and they will stay more. The ad agency clearly knew how to play with this statement. One of the main questions that pop up into the Creatives Heads was , How can you comunicate in a creative way the heritage of brand? Well they really crack up this idea. They focused in one idea , How do the kids that used to play with these toys will look like , if they never give up chilhood. You will see, the ads are just hillarious , the sense of humour is pretty clever.

INTRODUCING MIDNIGHT JUGGERNAUTS!

Since like 1 year i wanted to post something related with music! Who dont love music, is an state that can flip out your sense of humor in seconds.Specially with good music, your heartbeat goes faster and faster until you get an state that everything is perfect. Thats one of the main reasons i wanted to show you one of my favourite bands right now. They are call Midnight Juggernauts, originally from are a Melbourne based band. The best part of this dudes its that they are like a normal band but they sound like thousand horses running all over a field.
Rolling Stone said they were as "David Bowie if his Berlin Trilogy was a collaboration with Kraftwerk and Faust." The people involved are Vincent Vendetta, Andy Juggernaut and Daniel Stricker. They were personally invited by French act Justice to tour North America with them in late 2007 leaving their mark at the CMJ music festival , later playing with !!!, Holy Fuck, Crystal Castles, Klaxons and label mate Surkin across the UK and Europe. Their debut album, Dystopia, was released in Australia in late 2007, with an international release with additional material to follow in April and May of 2008. I leave you guys with this amazing song called !Shadows!. The video was shotted a few months ago and the thematic goes pretty well with the lyrics of the songs.

FLASH YOUR VODKA WTH KANYE!

In the last post i showed to you the Tvc's for the Absolut Campaign. They chose one public figure to represent the creative idea of the campaign. Kanye West is a really good rapper with high class that is giving a different approach to the brand.
The use of public figures in advertising has to match the core goal of the advertising campaign. This time they are using this fancy rapper to connect right in the bottom with the audience. This is a really clever move for Absolut. I hope they really keep going with this whole concept "In an absolut world"

IN AN ABSOLU WORDL!

In one of the last posts I've mentioned some of the work of the newest campaign for Absolut the copy is IN AN ABSOLUT WORLD.They just released the print campaign , but this time they shot a TVC using Kanye West. Also this hip hop artist work in the idea of the commercial. I think its great to asociate a brand to an artist
I just have no word for this commercial ,check it out

GETTING THE DOUBLE SENSE!

Very clever print ads! As you can see the way of Creatives playing both meanings really work well. The ad make you stop for a second and think whats behind it. The knowledge of how to allocate the items and the way of how Creatives associate produce an incredible result.

In anothe words , this type of ads are not coincidence , the creative team do it on purpose.Most of the times this is an excellent way of producing word of mouth type of advertising. Creatives reach a way of combining items and give them a new hole purpose. I leave you with this two pieces. Hope you like them

WHAT DO YOU WANT FOR BREAKFAST!

hi everybody , it`s been a while with out posting something. Im very proud of saying you i have a really demanding job in advertising. Im working for BBDO in my country Mexico so i dont have time for pretty much nothing but i promise i will be bringing you clever advertising than ever. I was looking in the net for innovative advertising , so i found this clear example of how advertising can work effectiely with technology. Macdonals wanted to promote the daily fresh eggs at the breakfast service. So Leo Burnett in chicago came with the idea of develop an outdoor that change across the time communicating the core objetive of the dispositive. ITs pretty simple the egg end up open at 6:00 am to 10:30 am where the time of break fast ends. As you can see the time line in advertising can set up the determination fo a campaign. Thats why you have to come up always with a time table where you set up dead lines

INTRODUCING TERRY RICHARDSON

Terry Richardson is an international celebrity as well as one of the most prolific and compelling photographers of his generation. Known for his uncanny ability to cut to the raw essence of whomever appears before his lens, Mr. Richardson's vision is at once humorous, tragic, often beautiful, and always provocative.
Born in New York City and raised in Hollywood, Terry began photographing his environment while attending Hollywood High School and playing in a punk rock band. And he hasn't stopped shooting since. Mr. Richardson has lensed campaigns for such clients as Gucci, Sisley, Miu Miu, Levi's, Eres, Chloe, APC, Carolina Herrera, Nike, and Kenneth Cole. Terry's editorial work has appeared in magazines such as Vogue, French Vogue, British Vogue, Japanese Vogue, I-D, Dazed and Confused, GQ, Harper's Bazaar, W, and Purple, as well as a host of worldwide
publications too numerous to mention.






Mr. Richardson is also a favorite among famous actors and musicians. His impressive list of subjects includes Daniel Day Lewis, Faye Dunaway, Leonardo DiCaprio, Vincent Gallo, Tom Ford, Marc Jacobs, Sharon Stone, Mickey Rourke, Jay Z, 50 Cent, Kanye West, Mena Suvari, Johnny Knoxville, Nicolas Cage, Dennis Hopper, Maggie Gylenhall, Karl Lagerfeld, Pharell Williams, Chloe Sevigny, and many others.
Terry has been the subject of numerous group shows as well as one man shows at such esteemed galleries as The Alleged Gallery in New York City, The Shine Gallery in London, Gallery Emanuel Perriton in Paris, The Parco Gallery in Japan, and most recently, Deitch Projects also in New York City.
Many books have also been published throughout the span of Terry's career. His first book, entitled Hysteric Glamour, was published in 1998; this was followed by Son of Bob in 1999, Feared by Men Desired by Women in 2000, Too Much in 2001, and 2004 saw the publishing of both Terryworld and Kibosh.
Terry has recently made the transition from still photography to film as well, helming music videos for Primal Scream, Death in Vegas, and Whirlwind Heat in addition to television commercials for Tommy Hilfiger and the internet company Wanadoo. His feature film debut "Son of a Bitch," is currently in development and is sure to captivate audiences with its stark portrayal of a father and son's struggle with love and hate.

SHOCKVERTISING!!!!

You are having a great time drinking with your friends at your place, everything is going pretty well having a good time , but what happen when you are running out of alcohol and no one wants to go to the store and buy more buzz to keep rocking the night? Well for the fortune of the citizens of Brazil maktubbebidas.com.mx is a business in charge of deliver you more buzz to your own house and keep drinking all night long. The agency that developed this print ads focused in the idea of drinking at your own place have so many befits like not getting completely thrash in the street or puking a in bar bathroom. I like the humour of this ads, and it work pretty well. The audience get the core idea and send the consumers offline to online

PENGUIN POLOS

You are preparing yourself to go to work and you want to wear something nice for your daily activities, but you cant find something nice to impress your boss?

For people who like to wear something classy with a really stylish touch, nowadays this is possible , we can put something posh style to our selves with a classy kick.This is thanks to one of my favorite brands around the world, Penguin Munsingwear , Minneapolis-based Munsingwear – an underwear and military supply company – ironically became the touchstone of suburban sport with the introduction of the first iconic golf shirt to America – an ORIGINAL PENGUIN®. The now famous ORIGINAL PENGUIN logo has an interesting story behind it. As history tells us, one of Munsingwear’s salesmen spotted a flock of penguins in the window of a New York taxidermist – and on what seems like a lark, bought one of the stuffed birds. And before long, the "Pete" the penguin became the official mascot and logo of golf shirts. Its first shirt – the 1955, was an instant golf classic, first to feature an "action gusset" or a ribbed slice of fabric on the underarm to avoid rips during even the most enthusiastic golf swing.

An ORIGINAL PENGUIN® by Munsingwear became a staple among the masters of suburban leisure well into the 1980s – worn by the likes of Arnold Palmer, Bob Hope, Bing Crosby and Richard Nixon. In 2003, an ORIGINAL PENGUIN® was recreated by a group of people who love great style and smart clothing. Today's style makers (you) have evolved this legend and made it your very own. Thank you. We are proud to design collections for people with such great intellect, style and humor.

In some of the old post i have showed to you some really kick ass brands for t-shirts, this time i have the pleasure to introduce you this brand that rock out. Here they are some of the newest models for polos , so you can check them out.

IN AN ABSOLUT TAXI

How many times we have seen promotions with out any sense of creativy? I bet a lot!
Promotion is a term with a lot of meanings given by the marketing books,in fact there is this new wave including in promotion which is call Below The Line. To clarify this new term in advertising /promotion , im going to quote the core meaning.
Below the line promotion: All other promotion. Much of this is intended to be subtle enough that the consumer is unaware that promotion is taking place. E.g. sponsorship, product placement, endorsements, sales promotion, merchandising, direct mail, personal selling, public relations, trade shows.

I'm such a hard core fan of fast car, who wouldn't it? Porsche is one of favorite ones,in fact. Well one ad agency in Eastern Europe hire more than 10 porsches to continue with this Absolut campaign. The copy relies the same " In an absolut world". Basically the cars where taking random persons around the city offering the service as a taxi. Amazing huh? Apparently this strategy work out pretty well with the campaign.
Its not like the newest and innovative campaign but i think its working really good and raising awareness around the world.

UNDERCOVER MARKETING

In this time of several changes around business environment , so many organization try to maximize their profits in every single way. We are facing a time where innovation and creativity its a must in this surreal reality of profits. That's one of main reason i wanted to show you this incredible campaign developed in one of my favourite places around the world, im talking about Quebec. This place is state that embrace several thought and cultures because as u know, the population in Quebec is mostly French persons. Any way, advertisers are always looking to place several products in places that are new to the eye of the consumers. This new spots can create a leverage or a difference among the competence. This time we can see that Touche( Quebecois Ad Agency) gave a proposition to those organizations that have milk as a products. The strategy is pretty much to place products (milk) in fridge that are in furniture stores or departmental stores. I think this strategy will work really effective because you take by surprise the consumers and you have an exclusive place to promote your product. Also, it will be an amazing proposition to those executive account manager inside of the milk organization, of course its a new and innovative way of do advertising.