FRED PERRY

I like this bllody polos? haha As we all know Fred Perry is distinguished to be pretty formal and very expensive as well. This polos are special edition and the price of them are around 80 pounds.Can you afford this? i dont think so! The fact is they are pretty cool and i like the cross on them.

DO YOU LAST LONGER????????

Durex focus in one of the main things a human would concerned "Last Longer" . Its really funny this ambient campaign and i think the idea is really accurate but the question will be : how much time would you keep this pillow? Is this strategy will make more sales for Durex? Are u gonna use this pillow every day in your bed? What is the real purpose of this campaign?

Judge by your own!!!

GUERILLA AD FOR ADIDAS IN TOKYO

This is one of the best examples of a guerilla ad that will shock the audience in an impactful way for publicity. This action was developed in downtown of Tokyo . The result of this ad action was incredible and with an strong message to the audience

OLIVER KAHN ADVERTISE THE WORLD CUP OF 2006

This a very old ad but its too good not to show it.Plus this ad was the very first ones in this category of ambient..

ALTERNATIVE MARKETING

Now a days there is a lof of ways to conduct an advertising campaign. This strategies rely in creativity a low cost making an impactful message that can stick in the mind of the audience. Renegade Marketing is an agency taht totally make this kind of advertising. The ad agency is based in NY and nowadays are pretty well recognized in the industry. Im going to show one of the best campaigns i ever seen. Check what they did with HSBC.





The challenge was
Increase customer loyalty to HSBC in a time when aggressive regional banks and more branches of entrenched leaders are popping up all over New York City. Thus, we had to make the HSBC positioning statement - "The world's local bank" - believable in this bustling metropolis. To put it into numbers, HSBC asked us to physically impact 80,000 New Yorkers, and impress another 15 million

Target
HSBC customers represent a cross-section of New Yorkers, including bankers on Wall Street, restaurateurs in Chinatown, and families on the Upper West Side. But no matter who they are, they all know that knowledge is power and that local knowledge - where to eat, what to do, how to get there - is the key to their city.


The original BankCabbie search and competition made sure that we found the most knowledgeable, most engaging cabbie in New York City. It was a made-for-media event, exciting the press and securing over 18 million PR impressions. So now imagine getting a free ride in the BankCab (because you're a lucky HSBC customer), and the driver not only knows where he's going, but can also give you restaurant, theatre or touring suggestions. Local knowledge indeed!

The second year of the program brought the Ride Free with HSBC concept to an even bigger audience. Street teams asked New York City trivia questions to the public and everyone who answered correctly received a free subway ride: 25,000 total. On top of that, during 12 amnesty days the cabs were available for free rides to all New Yorkers. It was as simple as getting in and taking a free ride.


The BankCab was one of the most successful and cost-effective marketing programs in HSBC's history. It won seven awards, nearly one in every category, including BRANDWEEK's Guerrilla Marketer of the Year, a gold Reggie for most innovative idea and a silver EX for best mobile marketing promo. The BankCab was a success for HSBC both externally and internally, encouraging loyalty among current customers, generating interest among prospects, and even improving employee morale.

MILLIONDOLLARHOMEPAGE

As a nerdy concept one student from England made a webpage very simple. The site has 1,000,000 pixels ready to announce advertising. What does this guy is talking about? As i said before , it contains one million pixels that u can buy to advertise your brand. Of course you can buy more than one pixel . Pretty simple huh? Buy with one dollar one pixel and you are announcing your brand. Well this 20 year old guy, the last year sold out all of the spaces . Here is the web page if you want to check that out. www.milliondollarhomepage.com




Now they are doing the same thing in buildings.






Alot of of questions pop up in my mind when i see this kind of things.
Do you get the right image doing this kind of advertising?
Does you brand get confuse with the other ones?
Does this thing might be an error doing this kinf of advetising?
What about the traffic in terms of visual facts of the other brands?

BANSKY STENCILS

Banksy's stencils feature striking and humorous images occasionally combined with slogans. The message is usually anti-war, anti-capitalist, anti-establishment or pro-freedom. Subjects include animals such as monkeys and rats, policemen, soldiers, children and the elderly. He also makes stickers (the Neighbourhood Watch subvert) and sculpture (the murdered phonebox), and was responsible for the cover art of Blur's 2003 album Think Tank. Bansky slowly started to get more and more prolific and notable after the millennium. Of course this new street art can be use as another tool to make creative ambient campaigns. The impact will be good in customers because it might reflect a new way of art to conduct your message.
These are one of the most representative pieces of this great artist

HOT DESIGN FOR A LIBRARY IN BEIJING

China is rapidly becoming an international hot spot with a growing middle class hungry for western luxuries and comforts. Beijing kids are the latest to be treated to some western style indulgence with Kids Republic, a childrens bookstore that transports pint sized customers into a delightful fairytale world full of color and fantasy.

NIP TUCK SEASON 5

For those of you fans of nip tuck , the new season is coming in October 30. This time the location for the serie is going to be in Los Angeles. This is a really accurate place to with all the glamour, fashion , cirguries and models. There is no doubt this season will be a blast for the viewers. In my personal opinion i cant wait to see what this season will be about. The last season was awesome, i was so stick on it every single chapter. Its seems that LA its better place for Nipt tuck than Miami cause nowadays everything in the scene is surround LA..
I ll leave here the two previews for the season. Telle what u dont like about urself?

TREVI FOUNTAIN GOES RED

October 19th, the waters of Rome’s famous Trevi Fountain turned blood red when a man threw paint into the basin in a bizarre act of vandalism apparently inspired by the Futurists of the early 20th century.

The man struck at around 4.30 pm and then disappeared into the crowd of tourists, leaving behind a pile of leaflets. The fountain, which re-uses the same water in a continuous cycle, soon started spurting red water into the air from its jets, providing an unprecedented spectacle which tourists immediately began photographing.

The leaflets found beside the fountain claimed that the coloring of the monument had been carried out by ‘FTM Futurist Action 2007,’ a group which has not been heard of before.

The leaflets state that the group aims to battle against “everything and everyone with a spirit of healthy violence” and to turn this “grey bourgeois society into a triumph of color.” As well, the leaflets proclaim that the red paint was a protest for expenses incurred in organizing the Rome Film Festival and symbolically referred to the event’s red carpet.

WAyfarer RAy BAN

The Ray-Ban Wayfarer is an iconic design of sunglasses manufactured by Ray-Ban since 1952. Wayfarers enjoyed early popularity in the 1950s and 1960s, especially after they were worn by Audrey Hepburn in the 1961 movie Breakfast at Tiffany's. Though the sunglasses had faded from the limelight by the 1970s, a lucrative 1982 product placement deal brought Wayfarers to their height of popularity. In the mid-2000s, the sunglasses also enjoyed a brief revival. All told, Wayfarers are the best-selling design of sunglasses in history





So wayfarer is coming back all the way . I just love this glasses. I know outside the trend in sunglasses was round and big glasses that cover all of your face, but the new trend is the wayfarer style , a lot of celebrities and rockstars are getting this sunglases ...Everybody must have a pair of this sunglasses its just a most!!!1

DR MARTENS FOREVER

You know what they say ......................................






The people of my age (22) of course remember or had a pair of DR Martens one time. They are great, i remember at the beginning of the century all of the people wanted one pair. They were always related with musical terms. You know too many famous people in the music industry used to wear them or still wear them ... So thats one of the main reasons i wanted to brought this campaign. I think its excellent the positioning they are trying to reach saying DR Martens FOREVER. Using of course succesful people in the rock music that already die...

Another reason i think this campaign perfectly stick with this blog its because my blog talks about things of advertising and music. So its pretty much a perfect match

DIGITALISM IN MEXICO

This month has been really amazing. In my personal experience i had the chance to see Dj Mehdi and yesterday i went to MOTOROCKER that was amazing. To be honestly i was showcked with the performance of MOLOTOV , they kick ass so good. Plus i saw the KIllers with an impressive show live playing songs from hot fuss and sams town.
But the core purpose of this post is to announce the play of Digitalism , this duo from germany is doing a big tour all around the world and they considered to be appropiate to play here. So we are gonna enoy of a good DJ set prepared by this new electronic wave from europe.Cheers up guys and enjoy. they are playing 25 of october, the place havent set up yet.

TOP 5 HOTTEST ROCKER GIRLS!!!

Wel i didnt have too much to do this night . So, i said what about if i make a top 5 of our favourite rocker girls, Great idea. Of course as we say here in mexico(en gustos se rompen generos) a ot of people will be agree or disagree of the top 5 ..But i really dont care. This is my top 5 hottest rocker girls wheter you agree or not.. If u wanna do one, well start another blog and post your own ones....
Teh chart was based iof course in the appereace, i dont care if they rock , if they are good or not. Just only in the hottmeter. Here they are!!!!

NO.1
This girl is call La mala rodrigez, you cant get hotter than this. She is from spain and make good rhymes in spanish.



NO.2
This girl got the whole package going on. Of course she is from sweden and its the lead singer for The sounds. I just love her, and her hair like whitish... oh lord hahah



NO.3

Meg white is the actual drummer of The white stripes, she got something that i its really attractive




NO.4
Of course she had to be in this chart. Blondie the ultimate symbol of hot rockker...I wont say anything , everyone know why she is here. Plus she got an excellent style and that counts a lot



NO.5

Amy winehouse is a new singer that its catching the attention of a lot of people. Some people think she is not good enough and some people love her. I dont think her music is good , but its really sticky tho.. Well she got this junky looking for those nights to ge tcrazy with a girl. Anyway i think she is hot is some way.

Sex always SELLS!!!!!!

So the question is wheter to use sex in ads or not to use! Depends in the main objective or message you want to send to your customers. But one thing that im pretty sure is the use of Sex in advertising most of the times comes with an effective effect.
One teacher once told me "If u use sex in advertising always is going to catch the attention of the viewer " Well to be honestly i dont think so tho, I think there is too many sex ads outside in tv and prints. I think the most effective thing is to use sex combined with some controversy to make the ad more impactful or use sex in a creative way. Thats why i wanted to post this ads to see what im talking about. In this ads the sex i used to catch the attention as prime act involve with the whole strategy. Plus they are kind of funny and entreprenuer

U2 tower

For those persons who like the irish band U2 and all of the merchandising of the band, now you are going to be able to see and visit the U2 tower. Its going to be build it up in Dublin and the highest building in Ireland. The design will be develop by Norman Foster and the cost will be around 200 million euro. The building will be design for enterprise porpouses.
So the question is , whats the next step? The rolling stones parlament? The beatles lake ? or the hendrix country?

At least the design of the building seems really nice and futuristic

Once u go V neck u never go back!

As u all noticed the V neck shirts are here to stay since two years back.. I think they look pretty good , no matter what your type of body is. You acan combine them with a lot of jackets and blazers and still seeing good. Well the thing is that i found this new v neck shirts that i think u would like them, if u wanna buy them go to

http://www.urbanoutfitters.com

Advetising for Mccaan

Not too much times we have to opportunity to see advertising for an ad agency. Most of the times we spent time searching advertising for new products or services. But in this case i got this print ads for Mccann . They are great, of course this is one of the best ad agencies in the world , so they had to create an excellent adverting for them . Pretty much the theme of this print ads its just saying, we know how to do it, we have the best people to do it and we are experts in what we do. So judge this ads by your own

Creative print ads for Scotch

Scotch is a brand that belogns to 3M. I posted this campaign because i think its really creative and benefit of the product is well executed in the creative idea. Judge by your own

3M Goes Guerilla

Well this is an old ad for 3M , i just wanted to post it, because i think its one of the best guerilla ads ever. Well let me tell u the whole story about it. 3M said to the ad agency that the only the thing that the ad must contain is to highlight the benefit of how secure the 3M security boxes are!! Challenging huh?? Well the ad agency put this Security Box in the streets of Chicago. Inside of it, contained 500,000 dlls . So in the news break before the implementation of this this strategy , the tv broadcaster challenge the citizen to break it, because the security box contained a huge amount of money(this was obviously a previously strategy sponsored by the ad agency) . The citizens tried to break it in order to get the money, but no one could make it.
Amazing , this strategy by his own made publicity, PR, Advertising for free,plus the benfit of secutiry was demostrated when they couldnt break it , isnt that great...Well this is a brilliant example of how creativity can make a huge a different in advertising

RADIOHEAD CODES

There is million ways of promotion for an album or a cd record. Record labels or bands design the best way of advertising or promotion for their next cd.Either in an effctive way or in a way that no one understands. I this case , radiohead did some weird codes to the next album called "In rainbows". Theres a lot of question that pop up in my my mind when i see codes . Are these codes some way of attract the viewers attention? Is this kind of an effective publicity , or something to talk about afterwards?. Do we have to solve this codes in order to get one benefit? Or its just some way of Tom Yorke saying look how fuck up i am? Think abou it

Radiohead Codes for their new album

Can somebody can tell what these codes means.Apparently they are numbers or something. May be some way of doing controversy before launching their CD? some way to attract attention for viewers part????Some way of promotion to the fans database? Or just some way of Radiohead to say , im so fuck up that i dont even understand myself???? Many questions ambrace this codes.

Of course im attending Motorocker

Ok guys here it is how the final schedules are for the next big concert MOTOROCKER. This is the last updated. As u can see the bands dont interfer with the schedules of others, So u have perfect chance to go from one scenario to another and see how you like to see.




Escenario Rojo

HKBO, 14:20 - 14:40
Louis XIV, 15:00 - 15:30
Austin TV, 15:55 - 16:25
The Bravery, 16:50 - 17:25
Porter, 17:50 - 18:25
The Dandy Warhols, 18:50 - 19:30
Molotov, 19:55 - 20:40
Incubus, 21:05 - 22:15
The Killers, 22:45 - 00:05

Escenario Verde

Veo Muertos, 14:40 - 15:05
Finde, 15:30 - 15:55
Niña, 16:25 - 16:50
Bengala, 17:25 - 17:50
Los Dynamite, 18:25 - 18:50
IMS, 19:30 - 19:55
Volován, 20:40 - 21:05

Justice Set list in Mexico

Ok Ok i know everyone is talking about the past concert that justice made in Mexico . But one comment more is not gonna kill you... I think it was one of the best show that i ever seen. I love the nex electro punk clash that is coming up all the way from france.
One of the parts i most enjoyed was when they played We are your friends mixed with Atlantis to Interzone of Klaxons. Or what do u think when they played "dont wanna short dick man of Gillete "hhaha amazing isnt it ...
Well i leave u here most of the part of the set list. There is some holes in the set list i hope someone of you can make it out and tell me where the holes are.

1. Justice - Genesis
2. Justice - Waters of Nazareth (Erol Alkan's Durrr Durrr Durrrrrr Re-Edit)
3. Bobmo - Back To the Bobmobile
4. Outlander - The Vamp
5. Goose - Bring It On
6. Proxy – Destroy
7. Zongamin - Bongo Song
8. Technotronic - Pump Up The Jam
9. Mbg & Sds - New Jack
10. Tepr - Minuit Jacuzzi (Data Remix)
12. Justice - Let there Be Light + I-Robots - Frau (Acapella)
13. Daft Punk - Crescendolls
15. K.I.M - Wet 'n Wild (Midnight Juggernauts)
17. Midnight Juggernauts - Shadows
19. Alan Braxe & Fred Falke - Intro
18. SebastiAn - Ross Ross Ross
19. Justice - Phantom II
20. M People - Movin On Up
21. Kavinsky - Testarossa Autodrive (SebastiAn Mix)
22. Justice - D.A.N.C.E. (Mstrkrft Remix)
25. Da Hool - Meet Here At The Love Parade
27. Justice - Stress
28. Gillete - Short Dick Man
29. Surkin - Ghetto Obsession
30. Justice vs. Simian - Never Be Alone
31. Para One - Dudun Dun (Mstrkrft Remix)
33. Joey Beltran - Ball Park
34. Human Resource - Dominator (DJ Hell Mix)
34. The Prodigy - Smack My Bitch Up
35. Boys Noize - & Down
37. Unknown
38. Ministry-Just One Fix
40. Justice - Waters of Nazareth
41. Rage Against The Machine - Killing In The name Of (SebastiAn / Mr. Oizo Remix)
42. The Prodigy - Voodoo People (Pendulum Mix)
43. The Foundations – Build Me Up Buttercup
44. Unknown
45. Daft Punk- Aerodynamic
46. AC/DC – Thunderstruck
47. Stardust - Music Sounds Better With U
48. Boys Noize – Lava Lava
49. The Gossip - SITWOC (Soulwax Remix)
50. Justice vs. Simian - Never Be Alone (Finale