Well this is an old ad for 3M , i just wanted to post it, because i think its one of the best guerilla ads ever. Well let me tell u the whole story about it. 3M said to the ad agency that the only the thing that the ad must contain is to highlight the benefit of how secure the 3M security boxes are!! Challenging huh?? Well the ad agency put this Security Box in the streets of Chicago. Inside of it, contained 500,000 dlls . So in the news break before the implementation of this this strategy , the tv broadcaster challenge the citizen to break it, because the security box contained a huge amount of money(this was obviously a previously strategy sponsored by the ad agency) . The citizens tried to break it in order to get the money, but no one could make it.
Amazing , this strategy by his own made publicity, PR, Advertising for free,plus the benfit of secutiry was demostrated when they couldnt break it , isnt that great...Well this is a brilliant example of how creativity can make a huge a different in advertising
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