The people of my age (22) of course remember or had a pair of DR Martens one time. They are great, i remember at the beginning of the century all of the people wanted one pair. They were always related with musical terms. You know too many famous people in the music industry used to wear them or still wear them ... So thats one of the main reasons i wanted to brought this campaign. I think its excellent the positioning they are trying to reach saying DR Martens FOREVER. Using of course succesful people in the rock music that already die...
Another reason i think this campaign perfectly stick with this blog its because my blog talks about things of advertising and music. So its pretty much a perfect match
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