Friday, August 29, 2008


Normally the using of good looking people and models into cosmetics advertising is a must to reclaim the call to action of a brand. The type of media is TVC and prints but there is times when the client the risk to do something innovative and turn the brand into a word of mouth thing. This activation is a really good strategy, the coach was allocated in the several malls where the target was around. The advertising purpose is to communicate that with Nivea you can avoid cellulite. The message is clear and the audience get to know the different texture of the coach.

Thursday, August 28, 2008


The 21st century has seen the reentry of Vespas into the North American market, the creation of high-end “touring” Vespas suitable for longer distance drives, and major upgrades in engine efficiency and power. In 2007, Piaggio introduced the MP3, a concept vehicle with two wheels in front and one in the rear. An advanced suspension and computer-controlled fuel injection make the MP3 a very futuristic scooter
This print was made for the entry market of USA, the sense of humor is hillarius,
i just love even more this motorcycles. I wish i have one.


Since a few years ago there`s been a lot of changes in business. Of course in some have changed more and some less. In terms of advertising there`s been a lot of changes since 10 years ago, new media have merge, the way of processes work and how the creative ideas come together.
Some of the "Intellectuals" are always complaining because they say a lot of ad agencies are recycling ideas or allocating advertising in where some others have made it before. I think is totally false the last statement because every single day we discover new media to advertise something , its not like you discovered and its going to be yours forever , it is just a simple space as other. What you can really work to make a fresh strategy , is to use that idea and allocate it in a creative way to that media. This example clearly illustrate what im talking about. A lot of ad agencies have conducted advertising in the band of the supermarkets but Milky Way really crack out the idea.


In order to communicate Smart "fits everywhere", the creative idea was to allocate small stickers between several posters of cars, as it shows. The strategy really capture person`s attention and it transmit perfectly the core benefit of the small car. Its like saying , if you are riding this car it will fit pretty much between no matter what car.

Sunday, August 24, 2008


Advertising Agency: BBH, New York, USA
Photographer: Hans Gissinger
Executive Creative Director: Kevin Roddy
Creative Director: William Gelner, Matt Ian, Amee Shah
Art Director: Andre Massis
Copywriter: Jordan Kramer


Saturday, August 23, 2008


Pretty cool video to celebrate the anniversary of Converse. The advertising strategy was to associate converse with a hype kind of music hiring Santogold, Julian Casablancas, N.E.R.D to create a great song My drive thru

Friday, August 22, 2008


I know everyone is talking about how The Olympics are going, who wins more medals, which athlete will cut through history! Let's leave the sport along side and focus in how big is the awareness in this global event. For marketers this is a great chance to sponsor and advertise their brands. Of course it will be a lot of visual traffic so brands take their best shot in order to create a different kind of way to promote and come out of the normal standards. I think its brilliant how Mini cooper who have dragged traditional Chinese street transport into the 21st century with these great bike-powered Minis. Samsung has been equally creative, giving Olympics' fans a chance to view all of the action from their own "private" alien-like pods. A clear example of taking opportunities that will make a difference in terms of advertising

Thursday, August 21, 2008


James Amos Jarvis (born London, 1970) is a British illustrator and toy designer, a pioneer of the soft vinyl designer toy revolution.
Beginning as a designer for the fashion company Silas, Jarvis now creates characters at his own company, Amos Toys, each character with its own personality and background world.
You can see his new piece of art at Niketown store in London. It Highlight his famous cartoonish style , the windows are decorated in a wind wunner bird print. Make sure to stop by if you are near London it`ll worth it.


I was watching TV on a Sunday night when everything is boring and you just want to take long nap to get through and start the week again. But for my surprise out of the blow it comes out this excelent TVC of Nike "Courage". I was really seeing this TVC until end up, it really catch my attention .Its so emotional and it really transmit the feeling side of courage .Nike showed several faces of famous athletes showing streght and fierce during the competition . I think a really good part of the TVC is the music. They chose a really good song to make more sensitive the TVC. It goes from downbeat ending with high beat. Great Commercial

Artist: The Killers
Song: All These Things that I’ve Done

Sunday, August 17, 2008


The ZONDERS is a collective of German artist Dieter Dunkel and Wolfgang 3000. Their style is totally inspired in the futuristic view of 80's style. They have made the design for many hype bands in the scene like Anoorak,Russ Chimes and Cryptonites.
Their passion is to create visual reflection of the music they listen. A very good example of what alternative design will look like in a few years.
In another words ,i m very proud of saying they have made the design of one t-shirts for my friends of SICARIO.


This visual artist is so dope. This graphic designer born and raised in New York is one of the precursors of geometrical design. Basically all of the design consist in figures with a 3d type of seeing. Hope you like them.


The are several global campaigns you can recognize at the moment you see them! The big idea is so hard deep that the target click immediately. There is something really truth in advertising, in order to transmit a message you have to really dig into one big idea. An idea that you can manipulate , an idea you play across several media and an idea you can renovate through the passing time. There is a good example here, Wonder Bra a global brand for BRA'S communicate just only one BIG BIG BIG idea "BIG BOOBBS" . C'mon which girl dont want to increase the size of their boobs, all of them!!!! Thats one of the many reasons this ad campaign has been so successful.
I love the things WONDER BRA does, its just amazing how they play with media , and this execution is just brilliant, it really communicate the functional and emotional benefit.

Sunday, August 10, 2008


The design for the 10 storey (54 meter tall) flagship Louis Vuitton store in Japan aims to establish an architectural equivalent of the identity of Louis Vuitton in which classical and modern qualities are blended, reinforcing each other. The design inspires the visitor with a feeling of being in the House of Louis Vuitton by celebrating the qualities that make up the essence of the company, its products, its history and its future.

The building follows the structure of a (grand) house: with three levels, each spanning a varying number of split-level floors and each with its own atmosphere and purpose. Each floor is in principle divided into four leaves, which are set in a spiral pattern with a height difference between each leaf of 2.70 meters. Terrace zones, which offer a mix of functions in a garden setting, mark the different vertical sections of the house, with the sense of intimacy growing towards the top of the building.
The location and construction schedule of the ten-storey building are secret for now.

Thursday, August 7, 2008


Positioning is a term in advertising that has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. It is the 'relative competitive comparison' their product occupies in a given market as perceived by the target market. Advertisers get this escence of positoning and turn it down into grafic statements and TVC`s.

This prints are just amazing, the brand is trying to positionate in a certain personality of rebeldy . The sense of saying , you can be outkast too, is a sense of creating a community of beliefs behind your communication. The copy says "good bye innocence" clearly a good effort from the part of planning and account. The insights are just exactly what they have to touch, the kids at this age are in this period sensible of finding themselves, finding who will be , finding with what thing your personality might be associated. The brand is giving them exactly this esence of belong to something. Its like saying them, dont play with your toys anymnore become something more exciting and dareful,become the person who set trends to your friends . Plus, the art and the idea are very creative. I like them because they break the convential advertising

Wednesday, August 6, 2008


The Verve (originally Verve) are an English rock band formed in Wigan, Greater Manchester in 1989 at Winstanley Sixth Form College, by vocalist Richard Ashcroft, guitarist Nick McCabe, bassist Simon Jones, and drummer Peter Salisbury. Simon Tong later became a member. The band split up in 1999 after their greatest moment in brit pop, when they realesed the single Bitter Sweet Symphony.
On June 26, 2007, the band's reunion was announced by Jo Whiley on BBC Radio 1. The band, reuniting in their original line-up, announced they would tour in November 2007,Tickets for their six-gig tour in early November 2007 sold out in less than 20 minutes.The band announced that the new album will be titled Forth and is to be released internationally on August 25 and the following day in North America.
This is the very first single "LOVE IS NOISE" after 8 year of absence and its great, definetly greatest comeback in 2008


Esta es la primera vez que escribo en español en mi blog, el hecho de escribir todos los posts en ingles no quiere decir que me disguste escribir en mi idioma. Simplemente lo hago de esa manera por que es más fácil entender un mensaje en ingles que en mi propia lengua, ya saben por cuestiones de globalización y entendimiento!

Vamos al grano del asunto, estoy escribiendo en español por que la campaña que encontré fue desarrollada en un país de lengua hispana (Honduras). Seria muy difícil describir esta estrategia en ingles por los modismos y la intención que se busca.
Muchas veces vemos publicidad de Hoteles pero nunca vemos publicidad para Moteles. Esta es una de las razones por la cual quise postearla. Estos prints de verdad que es graciosa y muy inteligente, muestra los principales atributos del hotel. El copy se centra en aquellas actividades que se realizan en un motel la mayoría de las veces. Todo esto manejado desde un punto de vista humorístico y sin caer en lo ordinario. Creo que es un gran acierto por parte de BBDO por que el mensaje se pega inmediatamente al consumidor en una manera chistosa.