GOOD BYE INNOCENCE!!!

Positioning is a term in advertising that has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. It is the 'relative competitive comparison' their product occupies in a given market as perceived by the target market. Advertisers get this escence of positoning and turn it down into grafic statements and TVC`s.

This prints are just amazing, the brand is trying to positionate in a certain personality of rebeldy . The sense of saying , you can be outkast too, is a sense of creating a community of beliefs behind your communication. The copy says "good bye innocence" clearly a good effort from the part of planning and account. The insights are just exactly what they have to touch, the kids at this age are in this period sensible of finding themselves, finding who will be , finding with what thing your personality might be associated. The brand is giving them exactly this esence of belong to something. Its like saying them, dont play with your toys anymnore become something more exciting and dareful,become the person who set trends to your friends . Plus, the art and the idea are very creative. I like them because they break the convential advertising