AVOID ORANGE SKIN!!!!!!!!

Normally the using of good looking people and models into cosmetics advertising is a must to reclaim the call to action of a brand. The type of media is TVC and prints but there is times when the client the risk to do something innovative and turn the brand into a word of mouth thing. This activation is a really good strategy, the coach was allocated in the several malls where the target was around. The advertising purpose is to communicate that with Nivea you can avoid cellulite. The message is clear and the audience get to know the different texture of the coach.