AT THE SUPERMARKET!

Since a few years ago there`s been a lot of changes in business. Of course in some have changed more and some less. In terms of advertising there`s been a lot of changes since 10 years ago, new media have merge, the way of processes work and how the creative ideas come together.
Some of the "Intellectuals" are always complaining because they say a lot of ad agencies are recycling ideas or allocating advertising in where some others have made it before. I think is totally false the last statement because every single day we discover new media to advertise something , its not like you discovered and its going to be yours forever , it is just a simple space as other. What you can really work to make a fresh strategy , is to use that idea and allocate it in a creative way to that media. This example clearly illustrate what im talking about. A lot of ad agencies have conducted advertising in the band of the supermarkets but Milky Way really crack out the idea.