TAKING APPROACH IN BEIJING OLYMPICS

I know everyone is talking about how The Olympics are going, who wins more medals, which athlete will cut through history! Let's leave the sport along side and focus in how big is the awareness in this global event. For marketers this is a great chance to sponsor and advertise their brands. Of course it will be a lot of visual traffic so brands take their best shot in order to create a different kind of way to promote and come out of the normal standards. I think its brilliant how Mini cooper who have dragged traditional Chinese street transport into the 21st century with these great bike-powered Minis. Samsung has been equally creative, giving Olympics' fans a chance to view all of the action from their own "private" alien-like pods. A clear example of taking opportunities that will make a difference in terms of advertising