Monday, March 31, 2008


We are living a time of change, in this exhausting race of improvements and innovation day by day one new thing come up .It is amazing in this information revolution (internet) to see the new things and trends that are happening around the world.
We all know the huge success that you-tube has on the net, pretty much we are talking about of one of the biggest profitable business in the history considering that the project of this page was developed by two nerds back in the university .
For marketers, internet has brought so many useful tools to discover where , how and when the people enter to a site. This information is critical for e-marketers because based on this info they know exactly where to advertise a product depending in the consumers. You-Tube has come with a bran new tools which was launched yesterday, will let anyone with a YouTube account see where the viewers are watching from geographically and track how they found the video. right now a user can actually see how many views a video has received , how many comments and how many people linked the video to another address . YouTube’s usage analytics tool will offer even more, allowing anyone with an account to see where the viewers are geographically as well as be able to track the source from which they found the video. Being able to track back lets video creators see where they get the most exposure.

Thursday, March 27, 2008


We have mentioned several times the fashion store Colette where all the hype people of Europe(mostly French artists and celebrities) go and buy expensive clothes.I want to show an artist called Darren Romanelli who was discovered by the artist and rapper Jay-Z.
He takes the old-school clothes and make them cool again. Under the umbrella of his aptly entitled label, Dr. Romanelli, the Los Angeles-based designer doctors everything from vintage military bombers to vinyl toys. Whether Romanelli is customizing Converse, cutting up Nike jackets and sewing them back together, or morphing Looney Tunes characters into scissor-wielding deviants, he makes certain the result is unique. In the midst of wrapping up a new crop of collaborations, the Doc clues us in on what he’s prescribing for fall.
Dr Romanelli did again, this time he strike colette with a huge special edition converse. A lot of arttist have named him Brand ambassador and he certainly is, because this gigantic shoe is an attempt to create awareness in the audience about his shoes. Excellent strategy, there is no doubt that this guy know exactly how to play with promotion

Wednesday, March 26, 2008


We all know the quote saying that first impression last impression. But what about when you are have a business and the first thing is you want to differentiate your business from the competitors and get a new fresh impression . The creation of a creative business card is a must that can give your firm a differentiation. In this case its just brilliant and challenging the execution from the part the ad agency, it just go directly to the point of the message and transmit a different point of view of the business to the clients.


We use to play with this cars when we where young, in fact i used to love this cars. Now its a totally different story in the toy market than it used. Micro machines lost a lot of market during the 20th century. In order to repositionate the brand and raise the awareness in the audience, the ad agency developed what it is supposed to be a small world for this toys. Basically they collocate in the side walks certain parking lots for micromachines cars.

Tuesday, March 18, 2008


In this time so many alternative ways of doing marketing have become like guerilla marketing, ambient marketing , hidden marketing, neuromakerting, and we can go on with more. But what's the real deal to conduct a good sale. So many efforts from the marketing department are developed in order to accomplish a certain goal. Which one would be the most effective in this new wave of doing marketing? Depends tho , in your objetives. However a good marketing plan rely in a cost effective marketing strategy. This time we will talk about undercover marketing (also known as buzz marketing, stealth marketing, or by its detractors roach baiting) is a subset of guerrilla marketing where consumers do not realize they are being marketed to. For example, a marketing company might pay an actor or socially adept person to use a certain product
visibly and convincingly in locations where target consumers congregate. While there, the actor will also talk up their product to people they befriend in that location, even handing out samples if it is economically feasible. The actor will often be able to sell consumers on their product without those consumers even realizing that they are being marketed to.

The goal of any undercover campaign is to generate buzz. Spontaneous word of mouth, or buzz, is free, can reach consumers isolated from all other media, and unlike conventional media, consumers tend to trust it. Marketers find it very hard to predict buzz let alone generate it on demand. However, when it works, undercover marketing does exactly that: an ideal consumer from the example above will not only begin using that product themselves, but will also tell their friends about it, inciting a planned viral marketing campaign that looks spontaneous. Financial risk here is relatively small because such marketing approach requires fewer expenses and is usually more cost-effective as well. Undercover marketing is used when traditional marketing techniques have been exhausted and investors are looking for a new effective solution for their marketing needs.

It is the consumer's sense that this recommendation was spontaneous and unsolicited, and the resulting feeling that "one good turn deserves another", that drives the buzz. So, the "bought and paid for" aspect of the transaction must remain hidden. Overall, the person doing the marketing must look and sound like a peer of their target audience without any ulterior motive for endorsing the product—employees of the company cannot do undercover marketing, nor can celebrities (except possibly to other celebrities).

Wednesday, March 12, 2008


Imagine launching a brand that you could wear but also listen to. That's what several new groups of like-minded creative friends are doing to break into the business of style. Of course, it requires nights and weekends. This may sound like a recipe for a Woody Allen disaster comedy, but it's turning out to be one of the most interesting trends in creative start-ups.
Traditionally, successful fashion brands rely on a dynamic duo, the designer and a business partner - think Yves Saint Laurent and Pierre Bergé devoted to turning out luxurious and creative clothes while adding lucrative spinoffs along the way: bags, eyewear, watches, fragrance and on and on. Until now, fashion has been dominated by specialists who devote full time to producing clothes.
Today, however, it's no longer necessary to put all your eggs in one basket. A fashion brand can be launched by a creative collective involved in several other fields.
It's amazing who a record label such as an alternative as Kitsune, doing this kind of fancy but trendy design of clothing. The fashion designers are taken the things to a new level in music business. The clothes are simply memorable and stylish with a twist of snob touch type of thing. If you want to check the summer collection , just go to direct to the kitsune store online.

Wednesday, March 5, 2008


I like to show you new trends in visual arts , but i was thinking the other day that i was thinking that all of my efforts focused just in advertisements and music. However , i know that advertising implied so many topics related with visual arts such as art, photography, design , etc. Well this time i will focus more in just photography. I would like you to introduce an amazing artist and photographer. Here in latin america is well known that Argentinians are really good for visual arts. In fact here in Mexico city most of the agencies of advertising and produce houses are full of Argentinians. But im not going to switch the topic, lets cut the chase and introduce this Argentinian Marcos Lopez that create a new wave called "LATIN POP" . If you are just wondering , what the hell is this thing?
Well, he certainly focus in traditional things or iconic statements in Latin America of the daily day , such as traditions , brands , costumes, in order to capture those moments and do as critic to the society.
For another part he has made also some advertising for brands like marithe francois girbaud . One thing that is pretty notable in his kind of pictures using controversy , is the direct influence of one of the greatest advertiser Oliviero Toscani.

Monday, March 3, 2008


Who is pierre hardy, well if you havent heard of him , get update. He is part of this whole artist movement of paris. He is an incredible artist who make some visuals and desing a really kick ass shoes. Kitsune, one of the best record labels also from paris( i showed them in one of the last post) ask to pierre hardy to desing some shoes for kistune merchandising. Basically what it happens here, is that the record label took some of the shoes from this artist and play with different colors to give a kitsune touch. If you want to buy them , you can go directly to kitsune's website or either collete.