Thursday, March 27, 2008

DR. ROMANELLI-BRAND EMBASSADOR

We have mentioned several times the fashion store Colette where all the hype people of Europe(mostly French artists and celebrities) go and buy expensive clothes.I want to show an artist called Darren Romanelli who was discovered by the artist and rapper Jay-Z.
He takes the old-school clothes and make them cool again. Under the umbrella of his aptly entitled label, Dr. Romanelli, the Los Angeles-based designer doctors everything from vintage military bombers to vinyl toys. Whether Romanelli is customizing Converse, cutting up Nike jackets and sewing them back together, or morphing Looney Tunes characters into scissor-wielding deviants, he makes certain the result is unique. In the midst of wrapping up a new crop of collaborations, the Doc clues us in on what he’s prescribing for fall.
Dr Romanelli did again, this time he strike colette with a huge special edition converse. A lot of arttist have named him Brand ambassador and he certainly is, because this gigantic shoe is an attempt to create awareness in the audience about his shoes. Excellent strategy, there is no doubt that this guy know exactly how to play with promotion

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