LIVING THE SMALL WORLD

We use to play with this cars when we where young, in fact i used to love this cars. Now its a totally different story in the toy market than it used. Micro machines lost a lot of market during the 20th century. In order to repositionate the brand and raise the awareness in the audience, the ad agency developed what it is supposed to be a small world for this toys. Basically they collocate in the side walks certain parking lots for micromachines cars.