BIG BOOOOOOOOBBBBSSSSSS!

The are several global campaigns you can recognize at the moment you see them! The big idea is so hard deep that the target click immediately. There is something really truth in advertising, in order to transmit a message you have to really dig into one big idea. An idea that you can manipulate , an idea you play across several media and an idea you can renovate through the passing time. There is a good example here, Wonder Bra a global brand for BRA'S communicate just only one BIG BIG BIG idea "BIG BOOBBS" . C'mon which girl dont want to increase the size of their boobs, all of them!!!! Thats one of the many reasons this ad campaign has been so successful.
I love the things WONDER BRA does, its just amazing how they play with media , and this execution is just brilliant, it really communicate the functional and emotional benefit.