SMASH LAB

Most of the times i post interesting campaigns for clients that ad agencies developed to follow a certain purpose, but what happen when a ad agency developed his own advertising to promote advertise them selves. Of course it has to be brilliant and send a clear message to the audience in a creative way. I wanted to post this print because i think its a unique print , i know its kind gross the way they are trying send the copy " Creativity comes from within".
In my personal opinion i think the idea and execution its just amazing , as soon as i saw it, i was breathless,shocked and i spend like 5 minutes kind of analyzing all the components of the print. For another part, the message its clearly understandable, but the way the send its kind of risky because there is a lot of formal clients that rather to take serious agencies, and with this ad it doesn't seem to be like pretty formal.I bet a lot of interesting words are going to come out of your mind, please set your self free to make a comments in this print.
SmashLAB is an interactive strategy firm that creates explosive digital experiences. The diverse clients in the private and public sector appreciate the pragmatic and sometimes unorthodox approach. Is a privately held firm located in Vancouver’s historic Gastown. Since its inception in 2000 smash lab have offered a wide range of design services, from identity to advertising. Today, they focus solely on our key strength: interaction design.