To create awareness in the audience the ad agency made a physic sculpture of a man inside of a pint of beer. the activation was released in different expos around Uk with a similar topic like prevention, social marketing and the famous program of "Dont drink and drive" .
The message they were trying to send is that you can get into jail for drinking and driving. In my personal opinion i love when advertiser take approach of sculptures in different places to raise the awareness.
I have just a few question to ask about this strategy: How aggressive you have to be in social advertising to create a good impact in the audience? How can this affect consumers mind? Do this really going to change the behavior in the people?
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