Promotion is a term with a lot of meanings given by the marketing books,in fact there is this new wave including in promotion which is call Below The Line. To clarify this new term in advertising /promotion , im going to quote the core meaning.
Below the line promotion: All other promotion. Much of this is intended to be subtle enough that the consumer is unaware that promotion is taking place. E.g. sponsorship, product placement, endorsements, sales promotion, merchandising, direct mail, personal selling, public relations, trade shows.
I'm such a hard core fan of fast car, who wouldn't it? Porsche is one of favorite ones,in fact. Well one ad agency in Eastern Europe hire more than 10 porsches to continue with this Absolut campaign. The copy relies the same " In an absolut world". Basically the cars where taking random persons around the city offering the service as a taxi. Amazing huh? Apparently this strategy work out pretty well with the campaign.
Its not like the newest and innovative campaign but i think its working really good and raising awareness around the world.
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