UNDERCOVER MARKETING

In this time of several changes around business environment , so many organization try to maximize their profits in every single way. We are facing a time where innovation and creativity its a must in this surreal reality of profits. That's one of main reason i wanted to show you this incredible campaign developed in one of my favourite places around the world, im talking about Quebec. This place is state that embrace several thought and cultures because as u know, the population in Quebec is mostly French persons. Any way, advertisers are always looking to place several products in places that are new to the eye of the consumers. This new spots can create a leverage or a difference among the competence. This time we can see that Touche( Quebecois Ad Agency) gave a proposition to those organizations that have milk as a products. The strategy is pretty much to place products (milk) in fridge that are in furniture stores or departmental stores. I think this strategy will work really effective because you take by surprise the consumers and you have an exclusive place to promote your product. Also, it will be an amazing proposition to those executive account manager inside of the milk organization, of course its a new and innovative way of do advertising.