When someone ask me , which campaign is your favorite one, i always say Axe. Its just amazing the personality and uniqueness that ad agencies worldwidely have created. This TVC is no the expection . In order to launch the new product Axe day and Axe night , the Ad Agency Vegaolmosponce made a spot runned by Hernán Ibarra, Walter Aregger y Hernán Ponce.
The video is like a thriller that keeps the viewer stick until the end comes out. At the begginning of the story you dont understand why the post its are there but at the end the TVC reveal the cause of it. The copy is "Uno es apto para todo el público. El otro no".
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