CREATING A FAKE REALITY

Guerilla marketing stands for a unusual way to promote or advertise any given product/service. This tool of marketing can create an alternative reality embracing the product, any given effort is in pro of a certain goal. As a matter of fact, guerilla advertising develop a different approach with the consumers because the target dont see coming the strategy. Guerilla makes a perfect combination of an image in the target making a word of mouth type of campaign.
One of the major keys of these approaches is where to allocate the strategy , it has to be in a place where your target is exposed, or at least massive places. For example for Dexter, the series that everyone is talking about, the ad agency create fake pop-up news stands in heavily trafficked public spaces in cities across America including New York (positioned right by Central Park), Philadelphia (at 30th Street train station), Los Angeles (outside the Kodak Theater), Chicago (in the financial district) and San Francisco (Union square).