IN YOUR LEGS!

What is the statement of "call to action" in advertising? Well , is some copy that incetive the consumer in order to achieve an action in pro of the brand. This is exactly what this strategy did. They are promoting the tourist agency in an airplane. Excellent use of the media, while you are flying to your destiny , you are always reaching to see more option for next trip or more expose , well they took a good opportunity of it.