PSP

I wanted to post this campaign because i think is really good in some sword of way, it really catch your attention tho. The creative idea is bizarre, strange, weird, whatever you want to call it.
This campaign show me that advertising is such an amazing indutry, is a business based in ideas. I wonder where the selling line of this campaign come from, very unique and unusual. To be honestly the cretive idea hokked up in a different way with the selling line.
Cheers