Some people say that an image worth more than thousand words.I really believe it!
When i saw this print ads a lot of things cross for my mind. I think one of the most challenges for advertisers is when they are trying to send a clear message for an unusual product. For an ad agency side you know aqua-glide is a lubricant , you know what is the function of it, you know what is the purpose of using it, what you (most of the times) dont know is how to send a clear message that recall some attributes of the product in order to increase sales volume. I think in this case this ad agency showed who a good idea has to be exploded. Of course , it might be some people that would say this print ad is disgusting , but i dont see how you can relate this product to another thing and still sending the attribute of what will do.
Judge by your own, i know you people like this kind of things and thats why i just have the pleasure to show it to you.
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