NOLITA

In this blog we have discussed some of the Oliveiro Toscani's campaigns like Benneton and the italian fashion brand. He now presents us another piece of work getting a powerful insightThe ad had start of Milan's fashion week, and was featured in a two-page center spread in the daily La Repubblica and other newspapers as well as on billboards around the country.
Toscani, best known for provocative ads for the Benetton clothing company featuring death row inmates and people dying of AIDS, was commissioned to shoot the ad by Flash&Partners, which puts out the fashion label Nolita.
"Toscani literally stripped his subject, to show everyone through this nude body the reality of this illness, which in the majority of cases is caused by stereotypes caused by the fashion world," Nolita said in a statement on its Web site.
The fashion industry has been in the spotlight about anorexia since the 2006 death of a 21-year-old Brazilian model who died from the eating disorder.
A fashion manifesto initiated by the Italian government and signed last year by representatives of the Italian fashion chamber called for regulations on age and weight for models participating in the myriad of fashion events held in this country year round.The subject of the Toscani photo, a 27-year-old French woman named Isabelle Caro, says on her blog that she is a comedian, and has suffered from anorexia since she was 13 because of a difficult childhood. She says she wants to get better because she loves life.Giorgio Armani, who presented his Spring-Summer 2008 show Monday, said the campaign - while using a "harsh and crude" image - was "correct, opportune," ANSA said.
There is no doubt Toscani is a master in advertising, the creations of this photographer are so insightful with a deeper connection with the audience like no one else