There is a lot of places in the world where the concentration of people is remarking. Marketers take approach of this kind of places to integrate different media to conduct a message. Times Square is one of those places that has the ability to gather millions of tourists, citizens etc. The only problem to buy an space in this place is the the amazing transit of advertising that you cant even focus in one specifically , its almost impossible to stand out in the cacophony. Even though Calvin Klein knew that launching a normal campaign will going to be useless. However they developed this live billboards right in the middle . It was only live for one day this summer, it garnered media attention in 15 countries , 100,000 visitors to the campaign's microsite and 20,000 street team sample packs gone by mid-day and another 20,000 but day's end, netted three times normal sales for CK One at the nearby Macy's Herald Square location.
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