Pencils!

In order to create awareness in the audience , one young student of one of the most famous schools of visual arts developed this great idea for pencils , placing them in a house making the appearance of a yard. The italian school that this student is into, its call The Fabrica and was found by Oliveiro Toscani and the Benetton Group. This is a perfect example of what the students of this school can do.
Fabrica, the Benetton research centre on communication, is primarily a meeting place. Meetings between people, of course, but also between artistic fields, languages, forms of expression, territories. Even the space, the architecture is witness to this. An old villa, restored and augmented by one of the most renowned contemporary architects, Tadao Ando, like a bridge thrown between the past and the future, with cement roots solidly anchored into the earth and columns that stretch into the emptiness to hold up the sky. Is Fabrica a school? A research center? A cultural reservoir? Fabrica is a little of each but in the end doesn't allow itself to be rigidly cataloged and homogenized. This is also a sign of its uniqueness and innovation. So far, as a center for the production of culture, it has been actively involved with films awarded prizes at international festivals, books, CDs and DVDs published by renowned publishers, musical projects, exhibitions, objects and international campaigns for major institutions. Each year a group of young artists invited from all over the world, is dedicated, through photography, design, music,video, writing, interactive and visual communication, to uncover the future.