Everyone is talking about how China is doing amazing things in terms of business and advertising, i really think they are!. But, i will put more attention to the things that are happening in India. This is a perfect example of how a big idea can make the things happen. In this case Ogilvy & Matter developed a strategy to increase the awareness of a theatre festival with just a inexpensive strategy can get directly to the goal of the advertising plan.
In advertising sometimes is not mandatory to spend like 10000 dlls in order to create awareness. Advertising need and depend of a good idea that can be developed in every single situation and creative program.
Monday, February 25, 2008
VODAFONE RANGA SHANKARA
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