Shockvertising is the use of shocking images and/or scenes to advertise something. It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" a public policy issue, goods, or services. Shockvertising is a portmanteau of shocking and advertising.
advertising agencies who design these ads, it has been noted that they are no more taboo-violating than reality television, and often work to sell the product being publicized. Furthermore, not-for-profits or NGOs often need to go to the extremes of activism
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