PROMOTION FOR A TERROR MOVIE

I just dont have words for this installation. It goes direct to the consumers in an alternative point of purchase. The installation take place in the bathrooms at the movie place. You go to wash your hands or take lick before you get inside of the movie and suddenly you in the middle of a terror movie. Awesome installation, all of the people have been talking about this alternative use of advertising. The question is , do this strategy will have the same impact here in Mexico , I dont think so!!