MARKETING SENSORIAL!!

Its amazing how marketers are looking for alternative ways to send a core message. New channels to distribute the message and marketers are approaching those , to create an unusual advertising campaign with different touch. In this occasion Ogilvy , one of the best advertising agencies in the world use Marketing Sensorial to increase the awareness of the brand in South Africa. They use as a tool in bus stops, red bulbs projecting a sense of heat in the cabin for winter season. This strategy match perfectly the main attribute of Tabasco Hot sauce. According the given data, 91% of the people surveyed after they were exposed to the advertisement notice the brand, plus a cut off the price of the product produce an increase of 13% of the sales in the first term of the year.