Monday, May 5, 2008

THINKING OUTSIDE OF THE BOX

Established in 1981, Neighbourhood Dance Works is the sole presenter of contemporary dance in Newfoundland and Labrador. NDW is dedicated to promoting excellence in contemporary dance through workshops, residencies and presentation. We are committed to the development of a vibrant dance community and the advancement of emerging and mature choreographers. We support local dance creation and facilitate the exchange of skills and knowledge between local and national communities. Neighbourhood Dance Works is a division of Resource Centre for the Arts and is directed by a volunteer committee.

So basically i dont have any words for this kind of advertising, clearly this genre of outdoor advertising is becoming more effective than the traditional channels such as tv, radio and print ad. The reduction of cost developing and executing this type of advertsing can leverage your brand or service among the competence. This is just thinking outside of the box, allocating this things in parking lots. It take you by surprise the instalation so it force you read what the ad is about.

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