Tuesday, May 27, 2008

WORST NIGHTMARE OF TRAVELERS!!

Latin America , oh my dear America. Place where to many backpackers for a cheap price get a nice trip covering places like Mexico, Colombia, Brasil and ARGENTINA. Yes ladies and gentleman Argentina, one of the most beautiful places in South America, place where the grass is green and girls are pretty. Also, this country is considered one of the best places to make advertising. So many prestigious Argentinian advertisers have maded in this world where ideas are the clue of the business. These prints ads where made it by the giant of the ad agencies McCann Erickson. The copy of the advertisement is just "You book your ticket in Spanish, you buy your ticket in Spanish, you do the check-in in Spanish. The cab driver is your problem". I find very clever that they highlight the benefit of American Airlines to do all the process of getting an airline ticket in Spanish. Plus the idea of getting several cab drivers that dont speak your own language is brilliant. In addition, this statement its pretty true and you are not gonna let me lie about it, how many times we have made it all the way to another country where they dont speak our language and you have problems with the cab driver at the airport. The work its just brilliant from toe to head!


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