It's holiday time for LEGO, i have showed to you in last post some very good campaigns for this toys brand.I like a brand who takes risk of doing things in an unconventional way, it really give a plus in terms of image and marketing, of course this brand has taken tons of risk in terms of advertising, and now they are coming with this new campaign around the world to highlight his 50th anniversaries. This time the place of the strategy took place in Windsor, England. They pretty much built a tower of 100 feet and 500,000 blocks breaking the world record guiness made in toronto a couple of years
The block into the tower represents the huge success this brand has become. Lego executives said this a new way to catch people attention and attract more people to see this strategies. As you can see this amazing strategy of get people attention is no the only one Lego had made. They are going to continue doing this stuff around the year to celebrate their anniversaries.
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