FLASH YOUR VODKA WTH KANYE!

In the last post i showed to you the Tvc's for the Absolut Campaign. They chose one public figure to represent the creative idea of the campaign. Kanye West is a really good rapper with high class that is giving a different approach to the brand.
The use of public figures in advertising has to match the core goal of the advertising campaign. This time they are using this fancy rapper to connect right in the bottom with the audience. This is a really clever move for Absolut. I hope they really keep going with this whole concept "In an absolut world"