GETTING THE DOUBLE SENSE!

Very clever print ads! As you can see the way of Creatives playing both meanings really work well. The ad make you stop for a second and think whats behind it. The knowledge of how to allocate the items and the way of how Creatives associate produce an incredible result.

In anothe words , this type of ads are not coincidence , the creative team do it on purpose.Most of the times this is an excellent way of producing word of mouth type of advertising. Creatives reach a way of combining items and give them a new hole purpose. I leave you with this two pieces. Hope you like them